Latest Articles in guest column
Dream Wedding On A Budget: Strategies To Plan Without Breaking The Bank
This wedding season, Sujai Raina, Head of Business Development, Visa India, writes for Everything Experiential as he shares a few tips on using finances more effectively to make the wedding experience truly memorable
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Experiential Marketing Trends That Will Make Their Way To 2024
Vidya Alva, Chief Operating Officer, Percept ICE writes about upcoming trends we will witness in experiential marketing as 2024 begins
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Unleashing Success: How Experiential Marketing And Omnichannel Strategies Work Hand In Hand
Prateek N. Kumar, CEO & Founder, NeoNiche Integrated Solutions explores the integration of experiential marketing and an omnichannel approach to guide success
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Ways To Maximise The Impact Of Philanthropic Giving
Strategic philanthropic institutions can serve as catalysts for transformative change, writes. Amitabh Jaipuria, CEO, Accelerate Indian Philanthropy (AIP)
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Decoding The Business Of The Great Indian Wedding
Parthip Thyagarajan, Co-founder and CEO of WeddingSutra.com writes about the economics and consumer patterns behind weddings
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Building an Experiential D2C, Here's What Brands Need To Do
There is a lull in between the successive transactions of a D2C brand its customers, how a brand fills that up will be the key differentiator writes Faisal Kawoosa, Founder, Chief Analyst, Techarc
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