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Latest Articles in government

Government spends on experiential marketing to cross Rs 15K crore in 2018

The Government of India is a big spender when it comes to experiential marketing. According to reports, it spent around Rs 900 crore last year on experiential marketing which is likely to cross Rs 15,000 crore this year.

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BigArts Events manages grand opening of Taipei World Trade Centre in New Delhi

Taipei World Trade Center (TWTC) launched its office in New Delhi on Tuesday, 17th April 2018, with the objective of promoting trade between India and Taiwan. The media event was conceptualised, managed, and executed by BigArts Events, a Delhi-based event management company at ITC Maurya, New Delhi. The communications partner for the event was HighViz PR, a public relations agency which created an effective media relations and brand communications strategy for the entire event.

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Vibgyor associates with Government of Rajasthan for IT Day Celebration 2018

Rajasthan IT Day is a platform that brings together business leaders, innovators, entrepreneurs, and change makers who have turned ideas into solutions. ‘Rajasthan IT Day 2018’ was organized by the Department of Information Technology and Communications, Rajasthan.

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White Salt delivers first ever symposium on Mass Rapid Transport Systems in Kolkata

The first ever large format conclave and symposium on Mass Rapid Transport Systems was planned, organised and executed at The Taj Bengal Hotel in Kolkata. The event was jointly organized by The Ministry of Finance, AIIB, ASSOCHAM and Research and Information System for Developing Countries (RIS).

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Ministry of Tourism takes steps to make tourist destinations friendlier for differently abled

Following a study conducted in the year 2010 by the Ministry of Tourism on “Problems and Prospects of Accessible Tourism in India”, K. J. Alphons, Union Minister of State (I/C) for Tourism, in a written reply in Lok Sabha said that the Ministry of Tourism is taking several steps to make tourist destinations friendlier for the differently abled.

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Fountainhead MKTG executes #OpenHousewithFM for the second year in a row

The second edition of Open House — an exclusive televised breakfast session with the Minister of Finance, India- Arun Jaitley—was managed and executed by Fountainhead MKTG (a Dentsu Aegis Network Company) in February at The Oberoi, New Delhi.

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Ministry of Tourism promotes luxury trains with The Great Indian Blog Train

The Ministry of Tourism, Government of India, keeping in mind the importance of Social Media as an effective tool for destination branding and marketing, is organizing a Social Media Key Influencers’ Campaign “The Great Indian Blog Train” involving bloggers from the across the world, who have been invited to travel to destinations in the country on the Luxury Trains operating in different States.

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Ministry of Tourism concludes Bharat Parv at Red Fort, issues letter of intent to 9 agencies

‘Bharat Parv’ concluded at the Red Fort (Lal Quila) in Delhi, in the presence of K.J. Alphons, Minister of State for Tourism and Mahesh Sharma, Minister of State for Culture. The Parv was organized by the Ministry of Tourism, Government of India at the Red Fort, Delhi from 26th to 31st January, 2018.

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Official Incredible India calendar launched, features country's popular events

In line with the Government’s Digital India initiative, Hon'ble Minister of State for Tourism (Independent Charge) and Minister of State for Electronics & Information Technology, Mr. K.J Alphons launched the Incredible India digital calendar in New Delhi last week. He also released the Incredible India Wall and Desk Calendar for 2018.

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Cineyug creates starry evening for Mumbai police show 'Umang'

The Mumbai Police Show – Umang is an annual charity show organised by the Mumbai Police for the police force and their families where celebrities perform to entertain and show their gratitude to the police for their support and protection. This year Cineyug planned and managed the starry event recreating a mini-Bollywood for the evening.

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