Latest Articles in fmcg
Events and gathering may not be the best plan to promote FMCG products: Luve Oberoi
Businesses which are able to sail through this tough time are the ones who have made technology as their ally writes Luve Oberoi, Marketing Manager, Asahi Kasei India Pvt Ltd.
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My decade long journey has been amazing and fulfilling: Shobha Rana
In an interview with everything experiential, Rana spoke about the defining moments of her decade long journey and more.
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Magnum Ice Cream launches limited-edition collection with Farah Khan at event in Mumbai
The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has taken its passion towards craftsmanship a notch higher, by unveiling a stunning collection of statement pieces with celebrity jewellery designer - Farah Khan.
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Tonic Worldwide introduces limited edition ‘Talking Box’ for Nutralite
In today's growing age of digitisation, brands are increasingly working with and engaging influencers and key opinion leaders, to spread their message, especially in the health and food category. Nutralite, has introduced a unique ‘Talking Box’ for its consumers, called the ‘Bring out the Twist box’. The unique packs have created intrigue and delight amongst our audiences and also enabled them to use Nutralite as an ingredient in their recipes to bring #KhaneMeinTwist.
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Dove partners with Jaipur Lit Fest to promote self-esteem conversation
Dove engaged with key opinion formers such as writers, thinkers, leaders, and popular cultural icons at the ZEE Jaipur Literature Festival 2018 as a part of their effort to promote awareness on body positivity and self-esteem. Invoking discussions around beauty and confidence in India, Dove urged girls and women to share their voice on the state of body confidence in India.
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Britannia Good Day to sponsor 60 families for all-expenses paid international holiday
Everyone today is battling a hectic lifestyle and asks pertinent ‘how to’ questions – How to juggle a jam-packed schedule? How to make time for exercise? How to eat a balanced diet? And many more. But amidst these myriad questions, we miss a pertinent one - How do we make more time for our family?! Cookie brand Britannia Good Day realises this context and kicks-off 2018 with a first-of-its-kind campaign – The Great International Family Holiday.
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Quaker organizes 'Breakfast Table' with Chef Vikas Khanna to launch Quaker Nutri Foods
To celebrate the launch of Quaker Nutri Foods in the country, Quaker India organized a ‘Breakfast Table’ with Celebrity Chef and PepsiCo Nutrition Brand Ambassador Vikas Khanna in New Delhi. Guests in the capital rediscovered India’s favourite breakfast dishes in a new format as Vikas Khanna introduced the Quaker Nutri Foods range of ready to cook, healthier ‘oat-licious’ versions of the traditional Idli, Dosa, Upma and Khichdi.
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Vibgyor executes wet sampling of 1 lac Maggi Cup-a-licious soups across 5 cities
Maggi India connected with experiential marketing agency Vibgyor Brand Services for introducing its new range of single serve soups and establish these Maggi Cup-a-licious soups as unique – classic in taste but with a contemporary twist.
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Real Good Yummiez by Godrej partners Brand Street India for BTL campaign in retail outlets
Real Good Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns. To start with, they are presenting consumers a taste of their vast range of vegetarian and non-vegetarian ready-to-cook products readily available while they are out shopping at key retail outlets. Brand Street India, a leading integrated marketing agency from Delhi, is piloting the brand’s marketing activities across major cities.
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