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Latest Articles in fashion

Shoppers Stop engages fashion design students with Designer of the Year Awards 2017

The future of fashion took centre stage at the grand finale of the Shoppers Stop Designer of the Year Awards 2017. The star-studded finale, judged by an esteemed panel comprising fashion stalwarts Rocky S, Falguni & Shane Peacock, as well as Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop, was a fitting end to the 8-month long hunt for the country’s finest fashion design talent.

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smartworks partners Samshék for ‘Mood Fashion’, a fashion event for corporate employees

smartworks, a provider of serviced offices, in association with Samshék, an online fashion store, organized ‘Mood Fashion’– a fashion event that focuses on the effects of mood dressing on today’s corporate employees. The event was conducted at smartworks’ business centre in Noida.

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Monte Carlo activates shoppers at TGIP Mall with fashion show

Monte Carlo showcased its summer collection at a fashion show held at The Great India Place Mall with Miss India Noyonita Lodh and Mr. India Arry Dabbas.

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Fashion show series 'Vogue Atelier' marks 10-years of Vogue, managed by 70 EMG

Vogue India completes 10 years this year, and to kick start celebrations, parent company Conde Nast curated a series of fashion shows, called Vogue Atelier. The invite-only shows were held across four cities – Delhi, Hyderabad, Mumbai and Bengaluru and were executed by leading experiential agency 70 EMG.

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70EMG plans and executes AIFW Grand Finale '17 and Amazon Fashion Lounge

70EMG planned and executed the Amazon Fashion lounge, a four-day food, drinks and fashion experience along with the Amazon India Fashion week - Grand Finale.

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Vibgyor curates Maybelline Lounge and Anti-gravity Booth for 5th year at AIFW '17

Maybelline, as the associate sponsor of Amazon India Fashion Week Autumn Winter 2017 (AIFWAW’17) connected with Vibgyor for the 5th year in a row to conceptualize, design and manage the Maybelline experiential zones and activities at AIFW AW’17 from 15 - 19 March 2017 at Jawaharlal Nehru Stadium.

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UCB and Phoenix Marketcity partner International Kids Couture 2017, 68 kids walk the ramp

International Kids Couture 2017 in association with Phoenix Marketcity has launched a series of fashion shows in their malls in Bengaluru, Mumbai, Chennai and Pune. United Colors of Bentton comes on board as sponsor.

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We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

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Promod hosts in-store interactive experience with Amyra Dastur and Bornali Talukdar

Leading French fashion label, Promod organized an engaging session, “Denim Atelier” to exhibit its latest line of denim range which is part of the Spring Summer 2017 collection. The session witnessed actor Amyra Dastur and fashion stylist, Bornali Talukdar in a tête-à-tête with denim lovers.

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5th edition of DLF Emporio Design Awards‘17 celebrates budding fashion talent

DLF Emporio’s Design Awards, in their fifth year, honored promising young names in fashion with a glittering awards ceremony. The theme for this year’s awards was ‘Glam Chic’, where contestants were asked to design a red carpet look for the modern woman for an exclusive, black-tie event.

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