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Latest Articles in experiential venue

Reebok embellishes empty Delhi warehouse to launch new shoe, agency 'Foolish'

Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the Zoku Runner fuses the brand’s heritage with advanced design and directional style. To launch the shoe, Reebok India hired the services of Foolish, a delhi based marketing solutions company, who created an experience at an empty warehouse on the Delhi-Gurgaon highway.

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ITDC organizes ‘Ishq-e-Dilli’ at Purana Qila to felicitate 25 national bravehearts

Selected for the National Bravery Award, the 25 children from different parts of the country were hosted to ‘Ishq-e-Dilli’ a Sound and Light show run by India Tourism Development Corporation (ITDC) Ltd at Purana Qila, New Delhi. The kids who will receive the National Bravery awards, for their outstanding acts of gallantry, by Prime Minister Narendra Modi on Republic Day were invited to showcase the incredible 1000 years journey of rise, fall and shaping of the capital city through the spectacular Son Et Lumiere show operated by ITDC.

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Free visa-on-arrival for groups should boost tourism from India: Ashit Taneja, Country Head, Jordan Tourism Board

Jordan with its close proximity to India, cultural and architectural history and iconic attractions such as the Dead sea, Petra and Wadi Rum has been drawing tourists from India for long, seeing 50,000 tourists from India last year. Ashit Taneja, Country Head, Jordan Tourism Board, Representative Office of India clears doubts about its visa on arrival regime and explains why traveling in groups of five people or more is such a good idea.

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Yas Island's inaugural winterland carnival features acrobatic shows, snowball fights, Coldplay

Yas Island, UAE’s premier entertainment destination, is set to host the first ever ‘Yas Winterland Festival’ for an entire month of family-friendly events, activities and offers to celebrate the festive season.

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Many venues in Mumbai but none with more personality than Dome: Mazhar Nadiadwala, MD, Dome

This year in September The Activation Venues Forum marked the congregation of experience activists to address the concerns regarding suitable venues. At this juncture, where experiential venues are important and scarce, Dome, at NSCI Mumbai with its 100,000 sq. ft, area, is on several event planners’ radar. Mazhar Nadiadwala, MD, Dome@NSCI, shares some salient features of the Dome, which is a beginning for his vision to create a venue for India, iconic to the extent that Dome becomes synonymous when you think of the city, state, then country.

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