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Latest Articles in experiential marketing

Experiential Marketing Is Going To Make A Significant Comeback: Damyant Singh Khanoria, OPPO

Upcoming events like the ICC World Cup will hold major significance for OPPO's marketing, says Khanoria.

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Ashish Bhasin Joins As Co Jury Chair Of BW Applause Awards 2021

The 4th Edition of BW Applause Experiential Marketing Awards will be held in March 2021.

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First jury line-up of BW Applause Experiential Marketing Awards 2021 unveiled

The 4th Edition of BW Applause Experiential Marketing Awards will be held in March 2021.

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How brands are leveraging Experiential Marketing in Covid Times: Anjan Prasad

Increase in digital media consumption and decrease in advertising expenditure has pushed the marketeers towards exploring experiential marketing more than ever before, writes Anjan Prasad, Founder & CEO, Noboru World.

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Digital events are generating revenue, great content and global connections: Vidya Alva, Percept ICE

Brands are expecting innovation, out-of-the-box creativity and bespoke experiences in the virtual space, says Vidya Alva, Executive Vice President & Business Head, Percept ICE.

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Technology will be a game-changer for brands looking at experiential marketing: Niki Singh

Brands are innovating and broadening their horizon to weave a digital and virtual experience into their experiential marketing plans writes Niki Singh, Vice President (Strategy) of GenY Medium.

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Bring consumer closer with Experiential Marketing: Ronak Sarda, Founder, Cover It Up

With Experiential marketing, one needs to think big and push the boundaries by including in the campaign multiple forms/ways of Consumer engagement which includes voice and opinions of the audience.

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IPL 2020: Brands bet big on creating new digital experiences

This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.

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Brands have no choice but to slash experiential spends due to this pandemic: Sameer Tobaccowala

Event managers who constantly pride themselves on their ability to handle crisis suddenly find themselves dumbstruck and floundering, says Tobaccowala.

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