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Latest Articles in experiential marketing

Strategic shift in marketing mix – from 4P’s to 4E’s: Amit Diwan, Marketing Consultant, Pay U

Companies graduating from the traditional 4Ps to the new age 4Es will be the ones that will maintain or develop a competitive edge writes Amit Diwan.

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Does experiential marketing play a pivotal role in helping brands satisfy growing customer demand for digital detoxification?

Real experiences will always be relevant because they ensure the inclusion of human interaction in the conversation between brands and consumers writes Ranjit Raina, CEO, Geometry Encompass.

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Havas Media bags integrated media duties of ACC Cement

ACC has consistently set benchmarks in cement and concrete technology and has earned the country's trust and goodwill.

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Private jet industry on a roll amid COVID-19 scare

While much of the travel industry has been suffering as the infection spreads globally, the private jet industry has apparently been on a roll.

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PUMA signs Bollywood Icon Kareena Kapoor Khan as the new Brand Ambassador

Kareena is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats.

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Infusion of local flavors in events: Mazhar Nadiadwala, Managing Director, Dome Entertainment

Local flavor includes introducing unique elements of the place like culture, art, history, and aspects from popular sights writes Mazhar Nadiadwala.

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We need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India

To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.

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XP&D redefines innovation at TedX 2020

TedXGateway is a gateway to fresh and new perspectives and innovations.

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Customers are moving from collecting products to collecting experiences: Siddhartha Bhutalia, CMO, AirAsia

Bhutalia was speaking at the 3rd edition of BW Applause and everythingexperiential.com Marketing Summit and Awards in New Delhi.

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Indian Events & Experiential Addressable Market stood at Rs 85,086 Cr in 2019: BW Applause & everythingexperiential Report

The White Paper on India’s ‘Experiential Market Sizing study’ attempts to arrive at a realistic, addressable market size for 2019.

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