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Latest Articles in experiential marketing

Strategic shift in marketing mix – from 4P’s to 4E’s: Amit Diwan, Marketing Consultant, Pay U

Experiential Marketing

Companies graduating from the traditional 4Ps to the new age 4Es will be the ones that will maintain or develop a competitive edge writes Amit Diwan.

Does experiential marketing play a pivotal role in helping brands satisfy growing customer demand for digital detoxification?

EE News Desk

Experiential Marketing

Real experiences will always be relevant because they ensure the inclusion of human interaction in the conversation between brands and consumers writes Ranjit Raina, CEO, Geometry Encompass.

Havas Media bags integrated media duties of ACC Cement

EE News Desk

Industry watch

ACC has consistently set benchmarks in cement and concrete technology and has earned the country's trust and goodwill.

Private jet industry on a roll amid COVID-19 scare

EE News Desk

Industry watch

While much of the travel industry has been suffering as the infection spreads globally, the private jet industry has apparently been on a roll.

PUMA signs Bollywood Icon Kareena Kapoor Khan as the new Brand Ambassador

EE News Desk

Industry watch

Kareena is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats.

Infusion of local flavors in events: Mazhar Nadiadwala, Managing Director, Dome Entertainment

EE News Desk

Protalk

Local flavor includes introducing unique elements of the place like culture, art, history, and aspects from popular sights writes Mazhar Nadiadwala.

We need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India

EE News Desk

Experiential Marketing

To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.