Latest Articles in experiential marketing
Listen to Sameer Tobaccowala, Brian Tellis, and Rajeev Jain at BW Applause Experiential Marketing Summit & Awards 2020
The summit will witness coming together of eminent names from the Experiential and Events community who have redefined the marketing landscape.
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Sabbas Joseph, Co-Founder & Director, Wizcraft International to be the keynote speaker at BW Applause Experiential Marketing Summit and Awards 2020
The event will be held at Vivanta, Dwarka, New Delhi on 5th and 6th of February, 2020.
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Unveiling the first line-up of speakers at the BW Applause Experiential Marketing Summit and Awards 2020
The summit will witness coming together of eminent names from the Experiential and Events community who have redefined the marketing landscape.
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Sanjoy Roy, MD, Teamwork Arts to be the keynote speaker at BW Applause Experiential Marketing Summit and Awards 2020
The event will be held at Vivanta, Dwarka, New Delhi on 5th and 6th of Feburary, 2020.
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Is Experiential Marketing the best response to Ad-Blockers?
Use of ad-blockers has forced marketers to look at other forms of marketing techniques that are effective, immersive and yet unintrusive.
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Will the auto slump impact experiential spends in the sector?
Being a sector that relies heavily on experiential, experiential spends could take a hit in 2020.
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Top five experiential marketing spenders of 2019
Here's a quick read about the top five experiential marketing spenders of 2019.
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Events have always been an integral part of our marketing mix: Bishwajeet Samal, Volkswagen
In an exclusive interview with EE, Bishwajeet Samal, Head Marketing, Volkswagen India, spoke about the rise of event marketing and more. Read on.
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5 strategies for marketing a successful event
Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event.
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Experiential Marketing – Strategies to boost business growth in millennial sportswear markets by Lokesh Mishra, COO, Rhiti Group
Digitization has enabled the sector in spreading information about brands and has also helped brands in becoming more aware of the needs of the athletes, writes Lokesh Mishra.
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