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Latest Articles in experiential marketing

Deliver Immersive And Connected Experiences That Meet Business Objectives: Saurabh Uboweja

The future of experiential marketing lies in designing and delivering immersive and connected experiences that aren’t particularly physical, digital, virtual or augmented but a seamless blend of all of these writes Saurabh Uboweja, Founder and Chief Executive Officer of Brands of Desire.

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Event Experts Talk About Challenges Of Sponsorship

Panellists discussed the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’ to attract brands.

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Experiential Marketing Is The Need Of The Hour: Vipul Mathur, CEO, Mufti

In an interview with Businessworld Applause and everythingexperiential.com, Vipul Mathur, CEO, Mufti, spoke about the rise of experiential and how Mufti is leveraging it for better customer connect.

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Experiences Have The Power To Move People Emotionally : Akshaara Lalwani

With an over-kill of traditional advertising formats, consumers have expressed the feeling of fatigue and distrust writes Akshaara Lalwani, Founder & CEO, Communicate India.

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Experiential Marketing – Catering to Today’s Well-Informed Customers: by Rama K, Brand Expert

Experiential is the junction where sales and marketing come together, where their objectives coincide and they find value in what each brings to the table writes Rama K.

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Gallery: BW Applause and everythingexperiential.com Summit & Awards

Here are some highlights from the BW Applause and everythingexperiential.com Summit and Awards which were held at The Eros Hotel, New Delhi on 14th January 2019.

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Sanjoy Roy, Sabbas Joseph among Top Speakers at BW Applause Experiential Marketing Summit

The summit will witness coming together of eminent names from the Experiential and Events community who have redefined the marketing landscape in many ways.

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Experiential marketing allows brands to be more dynamic in the marketplace: Sushil Matey, Director, Marketing, Livpure

On a day to day basis, more than 50% consumers tend to spend 1 to 10 minutes on an average on experiential marketing than surfing social media platforms writes Sushil Matey of Livepure.

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The formula for building experiences for startups

Experiential Marketing as the name connotes refers to a plethora of marketing techniques that focus on immersive experiences having a lasting and evocative impact. Defined as a “Brand-relevant two way communication between consumers and brands delivered face-to-face or remotely,” it relies heavily on the power of experience to educate, create awareness and drive adoption through active engagement with potential customers as opposed to the more passive push-based approach of traditional advertising.

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Study pegs experiential spend in India at INR 7281 cr, 13% of total adex

A study conducted by Everything Experiential to assess the size of experiential marketing in India was unveiled on 19 October 2016 at the EEMAX Global Conclave and Awards held at Hotel Sahara Star in Mumbai. The report titled “India Experiential Marketing Spends 2016” is part of an extended study that challenges the mammoth task of understanding the disorganized industry of events and experiential marketing. The study was done in partnership with EEMA (Event and Entertainment Management Association), India’s apex body of the events industry, and Traverse Strategy Consultants.

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