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Latest Articles in experiential marketing

Events have always been an integral part of our marketing mix: Bishwajeet Samal, Volkswagen

In an exclusive interview with EE, Bishwajeet Samal, Head Marketing, Volkswagen India, spoke about the rise of event marketing and more. Read on.

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5 strategies for marketing a successful event

Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event.

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Experiential Marketing – Strategies to boost business growth in millennial sportswear markets by Lokesh Mishra, COO, Rhiti Group

Digitization has enabled the sector in spreading information about brands and has also helped brands in becoming more aware of the needs of the athletes, writes Lokesh Mishra.

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Why experiential marketing is on the rise?

Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. It creates a closer bond between the customer and the brand by immersing them in a fun and memorable experience.

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Magical influence of Experience Centers: Saurav Bhaik, Founder & CEO, Tagbin- Experience Innovators

Organizations use experiences as a key factor to create a buzz in the market and people generally run away from things which once brought a bad-experience to them writes Saurav Bhaik, Founder & CEO, Tagbin- Experience Innovators.

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Five mistakes to avoid while planning experiential marketing campaigns

Here are some common ways brands may be missing the target with experiential campaigns.

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NeoNiche Integrated Solutions bags Best Event Management Company

NeoNiche Integrated,was awarded as ‘Best Event Management Company’, at the recently held National Awards for Marketing Excellence presented by BTVI.

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Deliver Immersive And Connected Experiences That Meet Business Objectives: Saurabh Uboweja

The future of experiential marketing lies in designing and delivering immersive and connected experiences that aren’t particularly physical, digital, virtual or augmented but a seamless blend of all of these writes Saurabh Uboweja, Founder and Chief Executive Officer of Brands of Desire.

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Event Experts Talk About Challenges Of Sponsorship

Panellists discussed the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’ to attract brands.

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Experiential Marketing Is The Need Of The Hour: Vipul Mathur, CEO, Mufti

In an interview with Businessworld Applause and everythingexperiential.com, Vipul Mathur, CEO, Mufti, spoke about the rise of experiential and how Mufti is leveraging it for better customer connect.

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