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Latest Articles in experiential marketing

Listen to Sameer Tobaccowala, Brian Tellis, and Rajeev Jain at BW Applause Experiential Marketing Summit & Awards 2020

The summit will witness coming together of eminent names from the Experiential and Events community who have redefined the marketing landscape.

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Unveiling the first line-up of speakers at the BW Applause Experiential Marketing Summit and Awards 2020

The summit will witness coming together of eminent names from the Experiential and Events community who have redefined the marketing landscape.

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Is Experiential Marketing the best response to Ad-Blockers?

Use of ad-blockers has forced marketers to look at other forms of marketing techniques that are effective, immersive and yet unintrusive.

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Will the auto slump impact experiential spends in the sector?

Being a sector that relies heavily on experiential, experiential spends could take a hit in 2020.

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Top five experiential marketing spenders of 2019

Here's a quick read about the top five experiential marketing spenders of 2019.

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Events have always been an integral part of our marketing mix: Bishwajeet Samal, Volkswagen

In an exclusive interview with EE, Bishwajeet Samal, Head Marketing, Volkswagen India, spoke about the rise of event marketing and more. Read on.

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5 strategies for marketing a successful event

Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event.

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Experiential Marketing – Strategies to boost business growth in millennial sportswear markets by Lokesh Mishra, COO, Rhiti Group

Digitization has enabled the sector in spreading information about brands and has also helped brands in becoming more aware of the needs of the athletes, writes Lokesh Mishra.

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