Latest Articles in experiential marketing
First jury line-up of BW Applause Experiential Marketing Awards 2021 unveiled
The 4th Edition of BW Applause Experiential Marketing Awards will be held in March 2021.
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How brands are leveraging Experiential Marketing in Covid Times: Anjan Prasad
Increase in digital media consumption and decrease in advertising expenditure has pushed the marketeers towards exploring experiential marketing more than ever before, writes Anjan Prasad, Founder & CEO, Noboru World.
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Digital events are generating revenue, great content and global connections: Vidya Alva, Percept ICE
Brands are expecting innovation, out-of-the-box creativity and bespoke experiences in the virtual space, says Vidya Alva, Executive Vice President & Business Head, Percept ICE.
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Technology will be a game-changer for brands looking at experiential marketing: Niki Singh
Brands are innovating and broadening their horizon to weave a digital and virtual experience into their experiential marketing plans writes Niki Singh, Vice President (Strategy) of GenY Medium.
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Bring consumer closer with Experiential Marketing: Ronak Sarda, Founder, Cover It Up
With Experiential marketing, one needs to think big and push the boundaries by including in the campaign multiple forms/ways of Consumer engagement which includes voice and opinions of the audience.
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Brands have frozen experiential spends and may divert funds to other mediums: Rahi Shaikh, Director, BOI Media & Entertainment
A complete recovery is a distant horizon for now, but we need to be positive, says Shaikh.
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IPL 2020: Brands bet big on creating new digital experiences
This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.
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Brands have no choice but to slash experiential spends due to this pandemic: Sameer Tobaccowala
Event managers who constantly pride themselves on their ability to handle crisis suddenly find themselves dumbstruck and floundering, says Tobaccowala.
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Mobile & Computer screens have become the coveted real estate for experiential marketers now: Ranjit Raina, CEO, Geometry Encompass
Raina spoke exclusively to EE about the changing dynamics of experiential marketing.
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Unbox your imagination, come alive with Experiential Marketing: Dr Asit K Barma & Dr Mafruza Sultana
It becomes critical for corporates today to innovate, think out of the box and merge the best of technology and creativity to offer an exceptional, unforgettable and personalised experience to consumers write Asit K Barma & Mafruza Sultana, IFIM Business School.
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