Latest Articles in experiential marketing
Brands have frozen experiential spends and may divert funds to other mediums: Rahi Shaikh, Director, BOI Media & Entertainment
A complete recovery is a distant horizon for now, but we need to be positive, says Shaikh.
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IPL 2020: Brands bet big on creating new digital experiences
This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.
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Brands have no choice but to slash experiential spends due to this pandemic: Sameer Tobaccowala
Event managers who constantly pride themselves on their ability to handle crisis suddenly find themselves dumbstruck and floundering, says Tobaccowala.
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Mobile & Computer screens have become the coveted real estate for experiential marketers now: Ranjit Raina, CEO, Geometry Encompass
Raina spoke exclusively to EE about the changing dynamics of experiential marketing.
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Unbox your imagination, come alive with Experiential Marketing: Dr Asit K Barma & Dr Mafruza Sultana
It becomes critical for corporates today to innovate, think out of the box and merge the best of technology and creativity to offer an exceptional, unforgettable and personalised experience to consumers write Asit K Barma & Mafruza Sultana, IFIM Business School.
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Smart Marketers use experiential marketing amply supported by social media to create the right buzz: Shashi Seth
In an interview with BW Applause and EE, Shashi Seth, Sr. Vice President, Oracle Marketing Cloud shared how brands are looking at experiential marketing, role of social media in creating right experiences and more.
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Experiential marketing will have a great place and a lot of that will be driven by digital: Shenaz Bapooji, CMO, Shopmatic
Brands have no other option but to find ways through which they can stay connected with their customers and continue their selling through the digital universe.
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Percept ICE launches digitICE- a full service digital, virtual & hybrid experiential marketing & events unit
This digital leap undertaken by Percept ICE will potentially shape a brand new future for events, experiences and the way clients and consumers interact and network in the near future.
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Experiential Marketing in the Age of COVID – 19: Navneeth Mohan, Director & CEO, Laqshya Live Experiences
A combination of on-ground events with limited audiences and virtual remote audiences will be the trend writes Navneeth Mohan.
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Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services
The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.
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