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Latest Articles in experiential marketing

Experiential marketing will have a great place and a lot of that will be driven by digital: Shenaz Bapooji, CMO, Shopmatic

Brands have no other option but to find ways through which they can stay connected with their customers and continue their selling through the digital universe.

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Percept ICE launches digitICE- a full service digital, virtual & hybrid experiential marketing & events unit

This digital leap undertaken by Percept ICE will potentially shape a brand new future for events, experiences and the way clients and consumers interact and network in the near future.

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Experiential Marketing in the Age of COVID – 19: Navneeth Mohan, Director & CEO, Laqshya Live Experiences

A combination of on-ground events with limited audiences and virtual remote audiences will be the trend writes Navneeth Mohan.

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Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services

The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.

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Stalwarts harp on the importance of building relationships on the Events Day of MediaNext 2020

The mega conclave is being organized over a period of 10 days and each day of the conclave focuses on one specialized domain of the Media and Entertainment Industry.

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Your past learnings can fuel your future: Rasheed Sait, MD, GPJ India Experience Marketing

We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty writes Rasheed Sait.

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Insurance Industry takes a leap of faith towards Digital Experiential Marketing: Anjali Malhotra, Aviva India

Companies utilizing experiential marketing strategy will find ways to help customers form memorable, emotional connections with a brand to foster customer trust and a long-term value relationship with the brand writes Anjali Malhotra, Chief Customer, Marketing, Digital and IT Officer, Aviva India.

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Indian Business Leaders Optimistic of Economic Revival in 6-9 Months

Views expressed by experts across IT/ITeS, Telecom and Real Estate at a CII webinar on ‘New Normal: Impact of Covid on Business and Economy’.

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The Virtual Brandwagon: Prashant Kaul, MD, PMG - South Asia

Brands and agencies have moved to virtual-only after the push for social distancing in pandemic times and not out of their free will writes Prashant Kaul.

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Can anything be experiential anymore? --Dr K Rajeshwari

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined.

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