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Latest Articles in experiential marketing

Why experiential marketing is on the rise?

Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. It creates a closer bond between the customer and the brand by immersing them in a fun and memorable experience.

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Magical influence of Experience Centers: Saurav Bhaik, Founder & CEO, Tagbin- Experience Innovators

Organizations use experiences as a key factor to create a buzz in the market and people generally run away from things which once brought a bad-experience to them writes Saurav Bhaik, Founder & CEO, Tagbin- Experience Innovators.

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Five mistakes to avoid while planning experiential marketing campaigns

Here are some common ways brands may be missing the target with experiential campaigns.

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NeoNiche Integrated Solutions bags Best Event Management Company

NeoNiche Integrated,was awarded as ‘Best Event Management Company’, at the recently held National Awards for Marketing Excellence presented by BTVI.

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Deliver Immersive And Connected Experiences That Meet Business Objectives: Saurabh Uboweja

The future of experiential marketing lies in designing and delivering immersive and connected experiences that aren’t particularly physical, digital, virtual or augmented but a seamless blend of all of these writes Saurabh Uboweja, Founder and Chief Executive Officer of Brands of Desire.

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Event Experts Talk About Challenges Of Sponsorship

Panellists discussed the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’ to attract brands.

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Experiential Marketing Is The Need Of The Hour: Vipul Mathur, CEO, Mufti

In an interview with Businessworld Applause and everythingexperiential.com, Vipul Mathur, CEO, Mufti, spoke about the rise of experiential and how Mufti is leveraging it for better customer connect.

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Experiences Have The Power To Move People Emotionally : Akshaara Lalwani

With an over-kill of traditional advertising formats, consumers have expressed the feeling of fatigue and distrust writes Akshaara Lalwani, Founder & CEO, Communicate India.

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Experiential Marketing – Catering to Today’s Well-Informed Customers: by Rama K, Brand Expert

Experiential is the junction where sales and marketing come together, where their objectives coincide and they find value in what each brings to the table writes Rama K.

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Gallery: BW Applause and everythingexperiential.com Summit & Awards

Here are some highlights from the BW Applause and everythingexperiential.com Summit and Awards which were held at The Eros Hotel, New Delhi on 14th January 2019.

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