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Latest Articles in experiential industry

We hope as an industry we can rise to the occasion and change the paradigm: Sanjoy Roy, MD Teamwork Arts & President-EEMA

The impact of COVID-19 on the events and experiential industry is expected to last for months writes Roy.

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Event industry awaits stimulus package as agencies report financial distress

Waiver on taxes, relaxed collateral terms on loans and a revision of statutory compliances are some of the measures that the industry wants to be addressed immediately..

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Raja Mukherjee gets the Indian event industry together to spread Hope over Hype during Coronavirus

The stalwarts from the industry are featured in the music video with a message for a cause.

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Experiential Industry after COVID-19: Shripad Kulkarni

COVID-19 provides us with the opportunity to take stock, strategize and launch a huge drive to organise the unorganised experiential market writes Shripad Kulkarni.

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Loss to events & experiential industry in India estimated at Rs 3000 Cr due to COVID-19; ten million jobs at risk

The pandemic has put businesses on pause, forcing an unprecedented loss and a challenging time for vendors and supply chains.

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We need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India

To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.

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Amid cancellations and uncertainty, event agencies in India gear up to tackle the coronavirus threat

Event industry leaders speak about the impact of this health scare and how they are getting set to face the challenge.

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Events and experiential industry is going through an impasse due to lack of new ideas: Sanjoy Roy

Sanjoy Roy, MD, Teamwork Arts spoke about the ‘Growing Clout of Events & Experiential Economy” in his keynote on the inaugural day of the BW Applause and everything experiential Marketing Summit.

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The third edition of BW Applause Experiential Marketing Summit & Awards witnessing massive participation from events and experiential community

With over 90 categories, this year, the third edition of BW Applause Experiential Marketing Summit & Awards promises to be a bigger celebration of the events and experiential industry.

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Travel Kit of an Emcee: Swati Sharma

Emcees are their own dress stylist, makeup artist, hairstylist, assistant and work manager. Swati Sharma shares a list of items you can find in an EMCEE’s luggage. Read on.

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