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Latest Articles in experiential industry

The magic of Live Experiences is irreplaceable: Tarun Aggarwal, Co-founder and CEO, Communique India

The future of our industry lies in the magic of Live Experiences multiplied by the ‘Always on’ digital experience writes Tarun Aggarwal.

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A washout year for events and experiential industry: Prashant Kaul, MD, PMG South Asia

At a time when physical events will not be happening for a while, revenue from our other verticals should ensure that we survive writes Prashant Kaul.

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EXCLUSIVE: A Look at Rajeev Jain & Roshan Abbas’ Presidential Manifestos; who has got it right?

While the two Presidential contenders, who are strong leaders in their respective domains, continue to make their case before EEMA's members, like everyone else EE waits with eagerness to see who the industry will choose on 26th June.

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Never waste a crisis: Ranjit Raina, CEO, Geometry Encompass

Agencies who innovate in the way they work and operate will be much better prepared for the opportunities that will appear post the pandemic writes Ranjit Raina.

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The size and DNA of experiential agencies will witness a paradigm shift in the post Covid world: Sanjeev Pasricha

The industry is on a pause for a moment, taking a breath, introspecting and then remodeling & reinventing itself after assessing the situation.

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At this time we need to emotionally support and inspire the artists: Roshan Abbas

The gig worker in this economy is worried and out of work. They are thinking: do I create, do I look for grants, do I learn a new way to work, shares Abbas in this exclusive interview.

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Here’s how the event industry professionals are spending their lockdown time

From being stuck in front of the laptop to enjoying time with families, read how the event industry is dealing with the COVID-19 enforced home time.

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We hope as an industry we can rise to the occasion and change the paradigm: Sanjoy Roy, MD Teamwork Arts & President-EEMA

The impact of COVID-19 on the events and experiential industry is expected to last for months writes Roy.

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Event industry awaits stimulus package as agencies report financial distress

Waiver on taxes, relaxed collateral terms on loans and a revision of statutory compliances are some of the measures that the industry wants to be addressed immediately..

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Raja Mukherjee gets the Indian event industry together to spread Hope over Hype during Coronavirus

The stalwarts from the industry are featured in the music video with a message for a cause.

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