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Latest Articles in experiential industry

New doors of possibilities for the event and experiential marketing industry: Piyush Gupta, President, Kestone

Hybrid events will be an integral part of the new normal in the events and experiential industry writes Piyush Gupta.

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Remembering Michael Menezes on his 68th Birthday

As a tribute to the leader on his birthday, the event industry shares fond memories of him and his immense contribution.

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Kestone’s Virtual Events Platform 2.0 takes the Experiential Game a notch higher

This version adds support for multiple languages, enhanced user interface and audience engagement features.

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How the rise of new event formats is bringing back hope to the industry?

The event industry has to do away with older formats that deal with large gatherings and adapt to virtual and hybrid events say experts.

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Post the Covid Age - Comes the Content Age: Gitikka Ganju Dhar, Curator, Ministry of Talk - Made in India

Content will be our Judgement Card each time we make a pitch, each time we stage a show and each time we stream a session writes Gitikka Ganju Dhar.

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The magic of Live Experiences is irreplaceable: Tarun Aggarwal, Co-founder and CEO, Communique India

The future of our industry lies in the magic of Live Experiences multiplied by the ‘Always on’ digital experience writes Tarun Aggarwal.

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A washout year for events and experiential industry: Prashant Kaul, MD, PMG South Asia

At a time when physical events will not be happening for a while, revenue from our other verticals should ensure that we survive writes Prashant Kaul.

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EXCLUSIVE: A Look at Rajeev Jain & Roshan Abbas’ Presidential Manifestos; who has got it right?

While the two Presidential contenders, who are strong leaders in their respective domains, continue to make their case before EEMA's members, like everyone else EE waits with eagerness to see who the industry will choose on 26th June.

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Never waste a crisis: Ranjit Raina, CEO, Geometry Encompass

Agencies who innovate in the way they work and operate will be much better prepared for the opportunities that will appear post the pandemic writes Ranjit Raina.

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The size and DNA of experiential agencies will witness a paradigm shift in the post Covid world: Sanjeev Pasricha

The industry is on a pause for a moment, taking a breath, introspecting and then remodeling & reinventing itself after assessing the situation.

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