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Latest Articles in events

Can digital marketing replace events: Hareesh Tibrewala, Joint CEO, Mirum India

This crises has shown us another way of using digital marketing to reach out the audiences in the form of online events and webinars writes Tibrewala.

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Event vendors left in the lurch, bear brunt of covid crisis

With mounting fixed costs and frozen revenues, it has posed a question of survival for event vendors.

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Unlock 5: MHA allows cinemas, multiplexes to reopen from October 15

The states can allow an increased number of people to attend a public gathering from October 15.

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How virtual events are going to be important post lockdown: Luve Oberoi

As the pandemic has posed uncertainty by arresting people’s movement, the influx of tech in the events sector has kept the cash flows running and the industry afloat writes Luve Oberoi, Marketing Manager, Asahi Kasei India Pvt Ltd.es

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India roots to step out for entertainment within 60 days of Unlock 4.0: BookMyShow consumer survey report

Open air venues, events with seated possibilities and drive-in formats emerged top preferred formats for a safe live entertainment experience.

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New doors of possibilities for the event and experiential marketing industry: Piyush Gupta, President, Kestone

Hybrid events will be an integral part of the new normal in the events and experiential industry writes Piyush Gupta.

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Events and gathering may not be the best plan to promote FMCG products: Luve Oberoi

Businesses which are able to sail through this tough time are the ones who have made technology as their ally writes Luve Oberoi, Marketing Manager, Asahi Kasei India Pvt Ltd.

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Unlock 4.0: Events with ceiling of 100 persons to be permitted from 21st September

The limited gatherings can be held with mandatory wearing of face masks, social distancing, provision for thermal scanning and hand wash or sanitizer.

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Brands have no choice but to slash experiential spends due to this pandemic: Sameer Tobaccowala

Event managers who constantly pride themselves on their ability to handle crisis suddenly find themselves dumbstruck and floundering, says Tobaccowala.

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Be positive but stay real: Nanni Singh, Chief Executive, ShowCase Events

In the space of our industry of Events, we need to re-think, re-plan and re-model our functioning and processes writes Nanni Singh.

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