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Latest Articles in events

EEMA National Executive Committee committed to deliver best event industry awards – EEMAX Awards 2019

The award categories have been rationalised and restructured and new categories added to include the needs of an ever evolving events community.

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Pearl Academy partners with EEMA to launch a course in Event & Experiential Marketing

The enrollment for the course will begin from the academic session in August 2019.

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Creating A Variety Of Experiences Is Key To Targeting Youth Say Experts

At a conclave held in Mumbai, industry experts shared their views on young consumers, their needs and how to create innovative IPs for them.

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Don’t Do IP’s If It Just Makes You Feel Good or Look Good; IP’s Must Be Monetisable: Sabbas Joseph, Wizcraft

Experience economy is growing at a phenomenal pace and IPs will redefine the experiential business in the coming says Sabbas Joseph, Co-founder and Director, Wizcraft International.

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Event Industry Leaders Discuss The Need To Recognize Events As An Industry

The panellists included Harjinder Singh Jindi, Managing Director, ShowWorks Events, Major KJS Gurna, Treasurer, EEMA, Himanshu Shah, Chief Mentor, SOI Group & General Secretary, EEMA and Vipul Pandhi, Managing Director, Workaholics India & Vice President - North, EEMA.

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5 events that have enjoyed the most loyal sponsors

There are several factors that contribute towards an ideal event- sponsor relationship. While some relationships are brief and non-committal, some events have been fortunate enough to enjoy a long and steady partnership with its sponsors. Ahead, examples of 5 events which boast of the most loyal sponsors.

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These govt initiatives executed by Wizcraft are a tall order

Wizcraft has successfully delivered some significant events for the government this year. From conceptualizing the very first town hall under MyGov, to celebrating the inspiring life of Baba Banda Singh Bahadur, they have evidently brought to life some unique and path breaking ideas.

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OML brings Electric Daisy Carnival to India, Budweiser to sponsor

November will be a historic month for electronic music lovers in the country as Insomniac and OML in partnership with Budweiser India will bring Electric Daisy Carnival (EDC), one of the biggest electronic music festivals in the world to India. The first-ever edition of the Vegas-style festival will be held in Delhi on the 12th and 13th of November, with one of the largest line-ups of International and Indian artists ever witnessed in the country.

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IDBI Federal Life Insurance Mumbai Half Marathon 2016 flagged off by Sachin Tendulkar

Over 15,000 passionate participants took to the streets of Mumbai today, participating in the inaugural edition of the IDBI Federal Life Insurance Mumbai Half Marathon 2016, on 21st August. Taking to the starting line at 5:45am, Half Marathoners (21k) set off along the historic route, soaking in the delightful old world colonial charm of SoBo. The 10k run flagged off at 6:30 am, followed by the crowd favorite, the 5k Heritage Run at 8:45 am.

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Igniting customer connections – Return on Engagement

A knowledge on how the customers engage and interact with your brand across all channels gives the brands a clearer picture of evolving behavioral pathways that your consumer is creating. It is very important to measure these pathways as it helps the brand to improve the quality of the interactions with the customers. Marketers used to only look for quantitative measures for determining the success rate of marketing initiative.

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