Latest Articles in event industry

For an Emcee, every event is a new experience- Lipi Goyal

Lipi Goyal has achieved much more than most people can hope to in their lifetime. Goyal is an established emcee, having hosted over 450 shows and events in India and across the world in a career spanning little over five years.

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Art of Versatility

Back from her recent break as the South Asia Ambassador for Youth for Human Rights at New York, Sheena took time to speak to us about her journey as presenter and more.

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Why experiential marketing is on the rise?

Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. It creates a closer bond between the customer and the brand by immersing them in a fun and memorable experience.

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EEMA firms tall order for 2017 at committee meeting, key highlights

The National Executive Committee and National Advisory Council of Event and Entertainment Management Association convened for a meeting on 2 February 2017 in New Delhi where some key decisions were announced pertinent to the event planning industry.

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What the Rs 500, Rs 1000 ban means for India's event industry

As India tries to make sense of the PM’s announcement to make Rs 500 and Rs 1000 bills defunct, stakeholders of the event industry are still trying to assess the magnitude of it’s implication.

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