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Latest Articles in event industry

Impact & insights of Bombay High court's order for paying the license fee for playing songs: Rajat Kakar, MD & CEO, PPL India

When you take a PPL license, it states that you are compliant to the copyright law and the music played at your event/establishment is legal.

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The third edition of BW Applause Experiential Marketing Summit & Awards witnessing massive participation from events and experiential community

With over 90 categories, this year, the third edition of BW Applause Experiential Marketing Summit & Awards promises to be a bigger celebration of the events and experiential industry.

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APPIX launches incredible broadcast technology that creates immersive experiences and audience engagement

Event organizers can engage audiences like never before with exclusive promotions, weather and emergency alerts, and custom content.

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ShowCase Events celebrates one year of curating events and making memories

ShowCase Events’ first musical IP- Sounds From The Desert-An unusual journey into the true soul of Rajasthani Folk Music; a consolidated production of Rajasthani Folk.

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5 strategies for marketing a successful event

Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event.

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Your guide to thrive in the world of events: Ankur Kalra, Vibgyor Brand Services

Have mingling entertainers, create a fun and interactive experience with the guests by having entertainers walking around and blending in, writes Ankur Kalra, Vibgyor Brand Services.

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For an Emcee, every event is a new experience- Lipi Goyal

Lipi Goyal has achieved much more than most people can hope to in their lifetime. Goyal is an established emcee, having hosted over 450 shows and events in India and across the world in a career spanning little over five years.

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Art of Versatility

Back from her recent break as the South Asia Ambassador for Youth for Human Rights at New York, Sheena took time to speak to us about her journey as presenter and more.

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Why experiential marketing is on the rise?

Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. It creates a closer bond between the customer and the brand by immersing them in a fun and memorable experience.

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EEMA firms tall order for 2017 at committee meeting, key highlights

The National Executive Committee and National Advisory Council of Event and Entertainment Management Association convened for a meeting on 2 February 2017 in New Delhi where some key decisions were announced pertinent to the event planning industry.

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