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Latest Articles in efactor

Can a wedding be monetized? The big fat Indian wedding reaudited

A large enough crowd, a desirable mix of people and ideally some excitement in the air are key requirements for a potentially successful marketing campaign. That said, these exact components can be found at any swanky Indian wedding too. So could a wedding be the backdrop of some imaginative marketing activity? Here is a freewheeling conversation between two wedding planners and a client…

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Italy’s Filmmaster Events enters JV with E-Factor to organize sporting and ceremonial events

In pursuit of its global expansion strategy, Italian experiential agency Filmmaster Events marks its entry into India in a tie-up with E-Factor Entertainment, the country’s leading event management agency in the domain of private social and tourism events. The duo will focus at organizing marquee sporting and ceremonial events in the country. The association was formalized at a press conference on 23 March 2017 at Hotel Le Meridian in New Delhi. A private event will take place at Olive in Mehrauli New Delhi on 24 March 2017 to celebrate the partnership which will see in attendance influencers from the sports and tourism industry.

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Eagle-Eyed Entrepreneur: After seizing the wedding market Samit Garg charges at tourism events

He is neither statuesque nor enigmatic; in fact there is nothing extraordinary or imposing about Samit Garg, at first glance. But within a short while one promptly realizes why they say still waters run deep. From humble beginnings to establishing E Factor, India's ultra-luxe boutique wedding agency, Garg's story is one of luck, hard work and a very sharp eye.

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UP Govt associates with SkyWaltz by E-Factor for 2nd Taj Balloon Festival

Agra is geared up for a lively display of Hot Air Balloons against the backdrop of the iconic Taj Mahal. The Uttar Pradesh Government is conducting the second edition of Taj Balloon Festival 2016 in association with E-Factor Adventure Tourism- a company in India that operates commercial hot air ballooning flights in the name of SkyWaltz, along with promoting and hosting various Hot Air Balloon related events.

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What the Rs 500, Rs 1000 ban means for India's event industry

As India tries to make sense of the PM’s announcement to make Rs 500 and Rs 1000 bills defunct, stakeholders of the event industry are still trying to assess the magnitude of it’s implication.

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E-Factor, Laqshya, Aura, Showtime emerge toppers at EEMAX Awards '16

Learning gave way to anticipation as the 8th edition of the annual conclave hosted by EEMA (Event and Entertainment Management Association) drew to a close and got in gear for the prestigious EEMAX Global Awards on 18th October 2016.

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