Latest Articles in eemagine 2017

Need for cultural overlap critical in agency-client relationship say experts

The relationship between agencies and clients is a mix bag of emotions. From camaraderie to conflict, the client-agency equation is as complex as it can ever become.

Read More

The events and entertainment industry needs to harness data- Rishi Jaitly

At EEMAGINE 2017, Rishi Jaitly, CEO, Times Bridge shared with the full house of event planners the journey of a connected customer.

Read More

Curtain drops on 10th EEMAGINE 2017, E Factor sweeps EEMAX with 9 awards

The EEMAX Global Conclave and Awards organized by the apex body for events and entertainment in the country Event and Entertainment Management Association (EEMA) on the 8th, 9th and 10th of September 2017 in New Delhi at Pullman Hotel, Aerocity came to a grand closure with the EEMAX Global Conclave and Awards at the Kingdom of Dreams.

Read More

Activation industry needs to be more strategic: Vikram Sakhuja, Madison

The experiential marketing industry has transformed in a big way over the years and has grown considerably both in size and stature. With the growth of digital, traditional marketing approaches have taken a back seat. Even brand activations have been redefined and now experiential marketing is the trend that most brands adopt to create a definite connect with the consumers. Vikram Sakhuja, group CEO, Madison educated the congregation of event planners at EEMAGINE 2017 about business transformation via “putting a value to what you do”.

Read More

Ladies First: Event industry takes to the streets with 'We Care Walk' at EEMAGINE 2017


During EEMAGINE 2017, Event and Entertainment Management Association (EEMA) is organizing a symbolic walk to celebrate We Care, an initiative launched almost a year ago to administer gender equality at the workplace.

Read More

10th edition of EEMAGINE 2017 to celebrate event industry's 'decade of transformation'

EEMA, India’s apex body of the events and experiential marketing industry is hosting the 10th edition of EEMAGINE and EEMAX Global Awards, from 8th to 10th September 2017, at Hotel Pullman, Aerocity, New Delhi.

Read More