Latest Articles in duracell

25% of our budget is for experiential marketing- David Abraham, Marketing Director, Duracell

A great case study for experiential marketers globally is Duracell's human-touch bus shelter in Canada that went remarkably viral for employing a mix of great innovation and consumer insight to create the award-winning campaign. Closer home, keeping up with its repute of thinking out of the box, Duracell’s Marketing Director for Middle East & India, David Abraham, talks about how experiences are increasingly becoming a large part of the company’s overall marketing strategy.

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