Latest Articles in digital marketing

Digital Marketing during COVID-19: Agam Chaudhary, CMO, Digitalabs

How your brand rises through all of this storm is the way your values and morals will be tested and established writes Agam Chaudhary.

Read More

iProspect India launches online learning program ‘iProspect Masterclass’

The iProspect Masterclass initiative will impart practical knowledge about digital marketing and offer opportunities to up-skill talent.

Read More

How to create an effective media plan using Digital Marketing: Manek Madhusoodanan

When the media plan is focused and its execution is backed by measurable metrics, the results drive business growth writes Manek Madhusoodanan, AVP - Regional Head (West), Big Trunk Communications.

Read More

Tips to perfect digital strategy for travel & tourism brands in India: Prasad Shejale, Co-founder and CEO, Logicserve Digital

The latest trends of India’s travel and tourism industry and the benefit it receives from evolving digital marketing landscape, writes Prasad Shejale, Co-founder and CEO, Logicserve Digital.

Read More

Castrol bets big on live events in today's attention deficit marketplace

In an exclusive interview with EE, Kedar Apte, VP Marketing, Castrol spoke about the 100 year old lubricant brand, its brand communication, web-series 'Girl in the City', its digital marketing startegies and more.

Read More

Comexposium organizes 7th edition of ad:tech in India with 6500 delegates

ad:tech, World’s largest digital marketing event successfully concludes its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India which was held at The Leela Ambience Hotel, Gurgaon.

Read More