Advertisement

Latest Articles in digital

Digital is no more an option: Vishwajeet Parashar, Bajaj Capital

Improvisation, adaptation & deliverance were at the helm of the decision-making process, and would continue to remain so going ahead writes Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital.

Read More

How to Spot Golden Opportunities: Richard M. Rothman, MD, Open Mind Opportunity Consultancy

Golden opportunities are like powerful magnets that attract all the team and resources you need to scale writes Richard M. Rothman.

Read More

Reinventing the role of marketing function: Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India

Pivoting to the digital ways of doing business has been the core of activities and allowed us to respond quickly writes Bidisha Nagaraj.

Read More

Updating an ever-evolving marketing playbook: Pankaj Gupta, HDFC Life

Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and 5-year strategies will need radical refresh.

Read More

Has Covid-19 pressed the reset button on customer loyalty?

Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s interest first with a thoughtful T.R.U.S.T strategy.

Read More

Experiential marketing will have a great place and a lot of that will be driven by digital: Shenaz Bapooji, CMO, Shopmatic

Brands have no other option but to find ways through which they can stay connected with their customers and continue their selling through the digital universe.

Read More

Hitachi Vantara Names Gajen Kandiah as New CEO

CEO and Chairman Toshiaki Tokunaga to remain as chairman.

Read More

5 entrepreneurial lessons I learnt from my father: Prasad Shejale, Founder & CEO, Logicserve Digital

Prasad Shejale shares some of the key lessons that he has learned from his father that have always helped him throughout various phases.

Read More

Living the new normal in these extraordinary times: An online exhibition by Arshiya Mansoor Lokhandwala and MASH India

The online exhibition is curated by Arshiya Mansoor Lokhandwala and supported by MASH India. It starts from May 14th to October 31st, 2020 and will be available on www.mashindia.com.

Read More

Time to relook at how we interact with our surroundings: Krish Kothari

This pandemic has forced many of us to have new experiences, and a person that is stretched by a new experience can never go back to its old dimensions writes Krish Kothari, Founder, KKD.Studio.

Read More