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Latest Articles in digital

70 EMG manages India launch of Airbnb Trips with Shantanu & Nikhil fashion show

70 EMG was brought on board to launch a significant development in the history of Airbnb- the India launch of its new platform ‘Trips’.

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We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

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Bollywood based start up to build personalised digital experience for fans

In a celebrity obsessed nation, everyone loves to keep track of their favourite stars. What are they upto, what are they wearing, who are they with, what movie are they shooting, what are they eating and lots more. Keeping the love and the obsession alive, leading bollywood celebrities you love, will be launching their own mobile platforms starting April 2017.

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Consumer loyalty rests with the content and creator- Samir Bangara, CEO, Qyuki

With an aim to become the largest online broadcasting network for youth in India by empowering creators and creating businesses with a soul, Qyuki aspires to keep at the cutting edge of discovering and backing 'what’s new'. CEO Samir Bangara shares the idea that led to Qyuki, its vision and its success with the recent event Jammin. Excerpts from his interview.

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Fountainhead unifies digital and activations verticals to create integrated experiences

Fountainhead MKTG, the experiential marketing specialist agency of the Dentsu Aegis Network in India has unified its activations vertical in the west region with Fountainhead Digital MKTG, it’s digital marketing and creative technology vertical.

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BookMyShow acquires majority in DIY event registration and ticketing platform Townscript

BookMyShow has made an undisclosed strategic investment in Pune based DIY (Do-it-Yourself) event registration and ticketing platform Townscript. Run and operated by Dyulok Technologies, Townscript was founded in early 2014 by Sachin Sharma and Sanchit Malik to cater to registration and ticketing needs of small and medium scale events such as workshops, conferences & exhibitions, endurance events like marathons, cycling and obstacle races, adventure events like treks and trips and college festivals.

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Huawei's ‘Hunt for the Face of Honor’ picks 26 winners to audition for AIFW '17

Honor, Huawei’s Smartphone, announced 26 winners for ‘Hunt for the Face of Honor’ a partnered initiative with the Fashion Design Council of India (FDCI), India’s industry body for fashion, as a part of the Honor League. This association will see Honor and FDCI come together for the Amazon India Fashion Week.

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Ola partners Apple Music to bring music to customers on-the-go

Ola Play, the world’s first connected car platform for ride sharing, will offer on-the-go access to Apple Music, a single, intuitive app that combines the best ways to enjoy music- all in one place.

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