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Latest Articles in digital

Why digital transformation is no longer a matter of choice: Jayati Singh

Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to plan, execute, collect ROI and provide reliable, measurable data.

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Social Outage and Dysfunctional Opportunities: Sachin Bansal

In tourism business it is important to understand that ‘one size does not fit all’ and that is the key to success writes Sachin Bansal, Founder and Chief Explorer, India City Walks.

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How social distancing will change the landscape of digital marketing: Prasad Shejale, Founder & CEO, Logicserve Digital

Digital will strive to satisfy core expectations of safety, trust and convenience to the consumer writes Prasad Shejale.

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Paytm Insider premieres ‘One on One - Unlocked’ a play by Rage Productions on its theatre IP - Front & Centre

This is a unique evening of 10 monologues in English and Hindi, written by 9 accomplished playwrights, directed by 8 well known directors and performed by some of India’s finest actors.

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Messe Frankfurt India announces entry into virtual space through its first digital business platform for ‘ISH India powered by IPA’

Frankfurt India has been exploring a combination of live virtual events, webinars and building tools that can create a fine balance between virtual connections and face-to-face interactions.

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DLF Shopping Malls to go digital to promote contactless dining across malls

DLF Shopping Malls has partnered with Inresto to create a contactless dining experience at restaurants and food courts across its malls.

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Continuity of Tourist and Conquering the Digital Chaos: Sachin Bansal

Tourism as a business cannot or does not grow in isolation, it grows only when the overall economy flourishes writes Sachin Bansal, Founder and Chief Explorer, India City Walks.

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Impact of Global Pandemic on the future of Luxury Market: Philippe Rotten

The real challenge for the industry will be to find a balance between physical and digital retail and ensure that these two universes and co-exist and complement each other writes Philippe Roten, CEO, Favre-Leuba.

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Reinventing marketing strategies with changing consumer behaviour: Anuj Sidharth

We are at a vital inflection point from whereon our decisions will be influenced by the new economic scenario, changing business dynamics and the development of a post covid social order writes Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.

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Use this time to build long term trust with your customers: Mayank Shah, Parle Products

The way in which a company reacts to a crisis, regardless of the industry can have a long-lasting impact on a company’s brand writes Mayank Shah, Sr. Category Head, Parle Products.

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