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Latest Articles in digital

Book publisher Penguin launches rendition of book cricket 'Indian Penguin League'

Do you remember the last time you hid a book under the school table and flipped through the pages to play book cricket? For all the cricket enthusiasts out there, book publisher Penguin Random House India gives you a chance to relive your most cherished childhood memory with book cricket.

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Bike rental start-up Wheelstreet expands into tours and travels on its platform

Bike Rental Aggregator Wheelstreet which recently expanded operations across 26 cities nationally, is set to diversify its operations further with the launch of its Travel & Tours vertical. Wheelstreet has announced 150+ tour itineraries which can be booked alongside hiring a bike.

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Havmor Ice Cream launches hunt for ‘Chief Tasting Officers’

Havmor Ice Cream, an ice cream brand in India currently on a massive expansion, is offering consumers an opportunity to be part of the brand as ice-cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of five Chief Tasting Officers, for all existing and soon-to-be-launched flavors.

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Kings XI Punjab with ItzCash endorse the ‘Cashless India’ vision

Kings XI Punjab, the IPL team joined hands with digital payments company, ItzCash to drive the agenda of ‘Cashless India’ backed by our honourable Prime Minister. ItzCash is the principal sponsor for Kings XI Punjab in the current season of the Indian Premiere League.

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70 EMG manages India launch of Airbnb Trips with Shantanu & Nikhil fashion show

70 EMG was brought on board to launch a significant development in the history of Airbnb- the India launch of its new platform ‘Trips’.

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We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

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Bollywood based start up to build personalised digital experience for fans

In a celebrity obsessed nation, everyone loves to keep track of their favourite stars. What are they upto, what are they wearing, who are they with, what movie are they shooting, what are they eating and lots more. Keeping the love and the obsession alive, leading bollywood celebrities you love, will be launching their own mobile platforms starting April 2017.

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Consumer loyalty rests with the content and creator- Samir Bangara, CEO, Qyuki

With an aim to become the largest online broadcasting network for youth in India by empowering creators and creating businesses with a soul, Qyuki aspires to keep at the cutting edge of discovering and backing 'what’s new'. CEO Samir Bangara shares the idea that led to Qyuki, its vision and its success with the recent event Jammin. Excerpts from his interview.

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Fountainhead unifies digital and activations verticals to create integrated experiences

Fountainhead MKTG, the experiential marketing specialist agency of the Dentsu Aegis Network in India has unified its activations vertical in the west region with Fountainhead Digital MKTG, it’s digital marketing and creative technology vertical.

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BookMyShow acquires majority in DIY event registration and ticketing platform Townscript

BookMyShow has made an undisclosed strategic investment in Pune based DIY (Do-it-Yourself) event registration and ticketing platform Townscript. Run and operated by Dyulok Technologies, Townscript was founded in early 2014 by Sachin Sharma and Sanchit Malik to cater to registration and ticketing needs of small and medium scale events such as workshops, conferences & exhibitions, endurance events like marathons, cycling and obstacle races, adventure events like treks and trips and college festivals.

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