To strengthen the portfolio of the agency and to help build brands in this age of data-digital, driven convergence and complex consumer dynamics, DDB MudraMax has roped in Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential.
Madhukar Kamath, Group CEO & MD, DDB Mudra Group, today announced a phased leadership transition for the Group. Effective 1st April 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate).
Gour Gupta takes over DDB MudraMax's portfolio of OOH, Events & Experiential as its CEO. Gour will also be an Executive Director of the DDB Mudra Group, an integrated marketing communications and services network, part of the Omnicom/DDB Worldwide Group.