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Latest Articles in cricket

Non Cricketing IP’s Are Providing New Opportunities To Brand Marketers: Experts

At a recent panel discussion on 'Cricket Is Not The Only Sport', experiential experts spoke about the rise of non cricketing platforms and how they are creating compelling experiences for brands and consumers.

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India’s Sports Sponsorship grew to a strong 12% in 2018: GroupM’s ESP Properties

While 85% of Sports Adex is on TV; Digital grew by 44% driven by OTT platforms.

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Tata Motors Announces Its Second Year of Association with VIVO IPL

As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise.

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Virgo Laminates Announces Branding Partnership For 2019 India vs Australia Series

Virgo Laminates has announced Branding Partnership for the ongoing India vs Australia T20 & ODI series, which began from February 24th, 2019.

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Language of compassion needs no tutoring: Roma Balwani

Balwani writes about the symbiotic connect which cricket enjoys in India.

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Legalizing sports betting in India may become a reality?

Legalizing betting will only benefit the general masses. Figures indicate the global sports betting market could be worth up to $4 trillion.

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My Fm to leverage partnership with Rajasthan Royals through on-air and on-ground initiatives

MY FM and Rajasthan Royals have partnered for the on going IPL season where MY FM is the official radio partner for the team.

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Usha continues association with IPL's Mumbai Indians for 5th year in a row

Usha International, one of India’s leading consumer durable companies, continues its association with the Mumbai Indians IPL team for the fifth consecutive year.

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Tata Nexon's unique initiative at IPL supports fight against cancer

Tata NEXON, the latest lifestyle compact SUV from Tata Motors is the official partner for the biggest sporting event in the country, the Vivo IPL 2018. On the eve of the official opening match, captains of 8 leading franchisees participating in Vivo IPL this year, autographed a TATA NEXON with the aim to increase awareness about the soaring cancer plague in the nation.

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Eros Now on board as Title Sponsor for Royal Challengers Bangalore in 11th season of T20

Entertainment platform of Eros International will be the Title Sponsor of Virat Kohli led Royal Challengers Bangalore team in the upcoming season of T20 commencing April 07, 2018. Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

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