Latest Articles in consumers
EXCLUSIVE: Ishwaraj Bhatia, Co-founder, Simba Beer On His 7 Year Journey
After starting the brand journey in Goa and Delhi, Simba's market has now grown to over 18 states across India
Read MoreExperiential Marketing: What willl stick in our minds as we think back on 2020 and 2021?
By establishing an honest and relatable connection with your audience through experiential marketing, you may increase recognition for your company and client loyalty
Read MoreTwilio Report Shows Consumers Want Personalisation, But Don’t Trust Brands With Their Data
Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly: data from Twilio
Read MoreCreating the Phygital Footprint: Rahul Khanna
Integrating the phygital approach is the best way to increase sales, build trust as well as create the best possible experience for your consumers writes Rahul Khanna, Barcode Entertainment.
Read MoreConnecting with consumers in a contactless world: Vikram Raman, Ariston Thermo India
Engagement with consumers and getting to know them and their views are going to help significantly for brands to succeed writes Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India.
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