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Latest Articles in consumers

EXCLUSIVE: Ishwaraj Bhatia, Co-founder, Simba Beer On His 7 Year Journey

After starting the brand journey in Goa and Delhi, Simba's market has now grown to over 18 states across India

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Experiential Marketing: What willl stick in our minds as we think back on 2020 and 2021?

By establishing an honest and relatable connection with your audience through experiential marketing, you may increase recognition for your company and client loyalty

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Twilio Report Shows Consumers Want Personalisation, But Don’t Trust Brands With Their Data

Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly: data from Twilio

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Creating the Phygital Footprint: Rahul Khanna

Integrating the phygital approach is the best way to increase sales, build trust as well as create the best possible experience for your consumers writes Rahul Khanna, Barcode Entertainment.

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Connecting with consumers in a contactless world: Vikram Raman, Ariston Thermo India

Engagement with consumers and getting to know them and their views are going to help significantly for brands to succeed writes Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India.

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