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Latest Articles in consumer behaviour

A Marketer’s Guide To Changing Rural Consumer Behaviour

There are many Sitaranis in Indian villages who are driving spending decisions, prioritizing spending on income generating services vs consumption goods and marketer’s should see this as an opportunity.

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How Consumer Behavior patterns will shape in the post COVID-19 Scenario:Anupam Narula, Professor of Marketing, Amity University Noida

Companies need to prepare at an unprecedented pace to cater to this shift to remain relevant and authentic to their customers writes Anupam Narula.

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