Latest Articles in consumer

Livpure Onboards Kapture CX To Spark Innovative Customer Experience

Livpure is a more than a decade-old company that operates in a plethora of consumer wellness-focused categories

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How Can Brands Make Customers For Life?

Imagine a world where your customers are influenced by your brand so much, that they are the ambassadors of your business

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Thomas Cook India, SOTC Launches Consumer Roadshows To Capitalise Travel Demand

Thomas Cook & SOTC’s latest survey reveals that over 85 per cent of respondents are keen to holiday between October to December 2021; 77 per cent preferring international travel and 82 per cent domestic.

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Identify The Shifting Need State Of Your Business In The ‘New Normal’: Sanjay Gupta, Marketing Director, India SA & APAC, Uber

What we know today is that consumer needs are changing dramatically, and as custodians of brands that serve this constituency we must adapt and adapt quickly, writes Gupta.

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