Latest Articles in coffee
Continental Coffee Unveils 'Xtra Strong' 3D Anamorphic OOH Campaign
The company has partnered with Platinum Outdoor to launch the outdoor campaign in three cities
Read MoreTata Starbucks Expands Its Footprint In India, Opens Its First Store In Andhra Pradesh
This development is in line with the company’s plans to thoughtfully expand its presence in India, one of Starbucks’ fastest-growing markets globally
Read More'Something’s Brewing’ marks its launch this International Coffee Day
Something’s Brewing aims at introducing customers to an immersive experience where every category of coffee drinker could find their best fit.
Read MoremCaffeine celebrates confidence over colour on this International Coffee Day
With caffeine at the heart, mCaffeine’s products are designed to bring you the best in skin & hair care.
Read MoreSlay Coffee collaborates with HaikuJAM for "A Haiku Evening"
The poetry jamming session is expected to reach more than 5000 people on the platform.
Read MoreWe need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India
To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.
Read More7th India International Coffee Festival 2018 reflects on experiential tourism in Karnataka
7th edition of India International Coffee Festival 2018 hosted at The Lalit Ashok, Bengaluru saw a host of activities including the coffee workshops, exhibition, keynote sessions, Fireside chat with Shri Priyank Kharge, Hon’ble Minister for IT, BT and Tourism, Government of Karnataka, Coffee Quiz Competition for Coffee enthusiasts ending the day with Café Awards ceremony.
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