Latest Articles in coffee

We need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India

To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.

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7th India International Coffee Festival 2018 reflects on experiential tourism in Karnataka

7th edition of India International Coffee Festival 2018 hosted at The Lalit Ashok, Bengaluru saw a host of activities including the coffee workshops, exhibition, keynote sessions, Fireside chat with Shri Priyank Kharge, Hon’ble Minister for IT, BT and Tourism, Government of Karnataka, Coffee Quiz Competition for Coffee enthusiasts ending the day with Café Awards ceremony.

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