There are charities for several causes but 'entertainment' is as important- Farzana Cama Balpande, BookASmile

BookASmile, the charity initiative run by online ticketing platform BookMyShow, is an outfit that supports special causes and enriches lives of the less fortunate across India through the medium of experiences and entertainment. As it readies to work its magic at Ranthambore Festival slated for 27- 29th Jan at Nahargarh Palace, we speak with BookASmile's torchbearer Farzana Cama Balpande to get a better view of this noble vision.

1st Kronos Charity Run sees more than 300 participants

Kronos Incorporated celebrated the completion of its first Kronos LiveInspired 10K and 5K run on Sunday October 9th, organized as part of its overall LiveInspired wellness program and GiveInspired corporate giving initiative, with more than 300 runners and walkers involved on the day.

5 innovative ideas to add color to a charity event