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Latest Articles in cause marketing

Cover Story: The new wave of cause-driven experiential marketing

CSR

Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

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IndusInd Bank partners T20 World Cup Cricket for the Blind

CSR

IndusInd Bank, in association with Cricket Association for the Blind in India (CABI), has launched ‘TheOtherMeninBlue’ campaign for the IndusInd Bank Indian Blind Cricket Team under the World Champions Programme– Cricket for the Blind. Advocating the cause, IndusInd Bank aims to garner support for, and generate passion and visibility for the defending champions in the ongoing T20 World Cup Cricket for the Blind, which has commenced in Delhi on January 29, 2017.

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