Indians love weddings. With a whopping 2 billion populace it’s sort of intuitive that they would. Speak to any average-Joe affluent Indian about his view on weddings and two things will become amply clear- getting married is as essential as maintaining ownership of his left kidney and the wedding day demands only the ultimate demonstration of his love, invariably by throwing an extravagant party for almost everyone he or his family has ever known, because in our country larger-than-life is widely interpreted as married-for-life. Now while some may defy in outrage, the hard facts remain. The business of weddings in India is a sizeable one.