Latest Articles in business

Identify The Shifting Need State Of Your Business In The ‘New Normal’: Sanjay Gupta, Marketing Director, India SA & APAC, Uber

What we know today is that consumer needs are changing dramatically, and as custodians of brands that serve this constituency we must adapt and adapt quickly, writes Gupta.

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Reinventing marketing strategies with changing consumer behaviour: Anuj Sidharth

We are at a vital inflection point from whereon our decisions will be influenced by the new economic scenario, changing business dynamics and the development of a post covid social order writes Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.

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5 Aspects of Business that Wedding Photographers need to embrace to sustain: Aditya Mahagaonkar

Small and medium scale business in the wedding industry have been majorly hit, with the operational scale of businesses dropping down drastically writes Aditya Mahagaonkar, Founder, WhatKnot Photography.

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