Latest Articles in brands

Rise of Esport in India, what brands need to understand: Samin Ahmed

Esports is evolving as a viable career option for gamers helping them to monetize their skills and build a career out of a mere recreational activity writes Samin Ahmed, Marketing Head, BlitzkriegXP.

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Twenty First Century Media launches TCM eSports

TCM eSports will use its experience to work on both sides of the esports industry by connecting brands with esports organizations.

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In current times brands should focus on ‘Solving and not Selling’: Ashim Mathur, Dolby Laboratories

Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need to remember the strength in collaboration and joining forces with others to make a difference.

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We do not represent celebs to brands, we represent brands to celebs: Manish Porwal & Malaica Abreu

Manish Porwal, MD, Alchemist Marketing Solutions and Malaica Abreu, Mananging Consultant, Auntourage, the celeb marketing division of Alchemist explain the changing dynamics of brand-celeb association and the new playbook at work.

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Is it important to reset your marketing campaigns during the time of COVID: Neha Kulwal, Country Manager, Admitad India

The current pandemic is the test of your brand’s ability to remain relevant in the minds of customers writes Neha Kulwal.

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Impact of COVID-19 on Brands and Business: Ambika Sharma

There will be a sharp change and we will see innovation rise as trends become clearer and speculation changes to actual line of sight writes Ambika Sharma, Founder & Managing Director, Pulp Strategy.

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