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Latest Articles in brands

We are looking at a 6-month timeline before foreign tourists develop the comfort to visit India: Eshan Joshi, Zostel

Brands are coming out with beautifully crafted digital marketing campaigns to help sustain and empower the travel industry to fight back says Eshan Joshi, Marketing Head, Zostel.

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Digital Jalebi forays into the space of No-touch Activations to bring back life in the Physical Event

With No-Touch Activations, Digital Jalebi is trying to refine the interactions in a way that everything is already taken care of, for both brands and their customers who are experiencing the activation.

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Ushering in the new and bidding farewell to the old - Entrepreneurial sustenance during a pandemic: Mazhar Nadiadwala, Managing Director, Dome Entertainment

Tech-assisted and AI solutions have been the heroes for businesses and brands looking to reach out to audiences writes Mazhar Nadiadwala.

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The strength of arts is that it has an innate ability to adapt and respond to the world around it: Smriti Rajgarhia

In an interview with BW Applause and Everything Experiential, Smriti Rajgarhia, Director, Serendipity Arts Foundation & Serendipity Arts Festival spoke about the impact of the pandemic on arts festivals, changing brand collaborations and more.

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How social distancing will change the landscape of digital marketing: Prasad Shejale, Founder & CEO, Logicserve Digital

Digital will strive to satisfy core expectations of safety, trust and convenience to the consumer writes Prasad Shejale.

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How Digital Communities are driving the business of brands: Preeti Pandey

Online communities function as an extra dimension to a brand’s marketing success and go far beyond their products and services to make a real impact on customer’s lifestyles writes Preeti Pandey, Director Business Strategy, Media Moments.

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Rise of Esport in India, what brands need to understand: Samin Ahmed

Esports is evolving as a viable career option for gamers helping them to monetize their skills and build a career out of a mere recreational activity writes Samin Ahmed, Marketing Head, BlitzkriegXP.

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Twenty First Century Media launches TCM eSports

TCM eSports will use its experience to work on both sides of the esports industry by connecting brands with esports organizations.

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In current times brands should focus on ‘Solving and not Selling’: Ashim Mathur, Dolby Laboratories

Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need to remember the strength in collaboration and joining forces with others to make a difference.

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We do not represent celebs to brands, we represent brands to celebs: Manish Porwal & Malaica Abreu

Manish Porwal, MD, Alchemist Marketing Solutions and Malaica Abreu, Mananging Consultant, Auntourage, the celeb marketing division of Alchemist explain the changing dynamics of brand-celeb association and the new playbook at work.

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