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Latest Articles in brands

The Era Of 'Looking Forward: Marketing Guide For 2021'

Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.

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Customer Experience Value is an Entrepreneurs key to drive a brand’s success: Sagun Arora

The importance of delivering an experience that makes the brand stand out from its competition is very well recognised, opines Sagun Arora, Co-founder, Filmy Vastra.

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How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast

Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.

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Brands are bringing live-action to virtual experiences: Vikash Samota, Founder & CEO, MultiTV

Future of brands hosting events to engage their audience is foreseen to be an experience enriched by the omnipresence and omnipotence of technology writes Vikash Samota.

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Technology will be a game-changer for brands looking at experiential marketing: Niki Singh

Brands are innovating and broadening their horizon to weave a digital and virtual experience into their experiential marketing plans writes Niki Singh, Vice President (Strategy) of GenY Medium.

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We are looking at a 6-month timeline before foreign tourists develop the comfort to visit India: Eshan Joshi, Zostel

Brands are coming out with beautifully crafted digital marketing campaigns to help sustain and empower the travel industry to fight back says Eshan Joshi, Marketing Head, Zostel.

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Digital Jalebi forays into the space of No-touch Activations to bring back life in the Physical Event

With No-Touch Activations, Digital Jalebi is trying to refine the interactions in a way that everything is already taken care of, for both brands and their customers who are experiencing the activation.

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Ushering in the new and bidding farewell to the old - Entrepreneurial sustenance during a pandemic: Mazhar Nadiadwala, Managing Director, Dome Entertainment

Tech-assisted and AI solutions have been the heroes for businesses and brands looking to reach out to audiences writes Mazhar Nadiadwala.

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The strength of arts is that it has an innate ability to adapt and respond to the world around it: Smriti Rajgarhia

In an interview with BW Applause and Everything Experiential, Smriti Rajgarhia, Director, Serendipity Arts Foundation & Serendipity Arts Festival spoke about the impact of the pandemic on arts festivals, changing brand collaborations and more.

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How social distancing will change the landscape of digital marketing: Prasad Shejale, Founder & CEO, Logicserve Digital

Digital will strive to satisfy core expectations of safety, trust and convenience to the consumer writes Prasad Shejale.

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