Latest Articles in brand strategy

Virtual Experience Economy Will Rewrite the Fundamentals of Brand Strategy: Nipun Marya, Vivo India

In the post-Covid era, it will become more important to understand that marketing is not equal to only advertising and communication but goes much beyond it writes Nipun Marya, Director - Brand Strategy, Vivo India.

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Harish Bijoor completes a landmark 15,000 Keynote/Public Speaking Hours

These speaking hours primarily include Keynote addresses on various subjects that have been the domain of interest, specialty and research of Mr. Harish Bijoor.

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Personal Branding and successful strategies for brand building: Lakshmi Pratury

According to Lakshmi Pratury, Founder and CEO INK, the three strategies for successful brand building include-authenticity, learning from others and harnessing the power of social media.

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