The way in which a company reacts to a crisis, regardless of the industry can have a long-lasting impact on a company’s brand writes Mayank Shah, Sr. Category Head, Parle Products.
In such times, we must give the customer what they need: a sense of relief and hope in the near future writes Akshaara Lalwani, CEO & Founder, Communicate India.
For any successful event, it is compulsory to choose the right audience along with the suitable platform, writes Azhar Morani, Division Head, Dome Corporates.
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