Latest Articles in brand

Marketing and Brand in the new world of tech/data: Abhik Santara

Data-driven marketing facilitates more personalized content, which users show their appreciation for through increased engagement writes Abhik Santara, Director, ^Atom Network.

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How COVID-19 has catalysed Brand Customer Experience: Piyali Chatterjee, Hansa Research

Today, there are a few brands that have successfully redesigned and reimagined Customer experience in this fast-changing COVID 19 world writes Piyali Chatterjee, Senior Vice President CX National Head, Hansa Research.

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Building an army of brand advocates: Vishal Gaba, Senior Director Digital, Genesis - BCW

The biggest asset that any company has are its employees—an empowered and motivated workforce is essential to create a successful organization writes Vishal Gaba.

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