Arijit Singh lent his soulful voice for the GenM Music Concert by Mpower to create awareness and alleviate stigma around mental health illnesses. Perform live in Mumbai on Sunday, November 12, 2017, the reigning king of Bollywood music was visibly excited to be associated with this cause. GenM by Mpower aims to be a music concert for young people and a platform to engage in meaningful dialogue on mental health, in a fun and relatable way.
Ananya Birla, daughter of Kumar Mangalam Birla- the chairman of Aditya Birla Group, launched her debut International single “Livin’ the life” on 12 November at Taj Lands End in Mumbai. The 22-year old has been exclusively signed by record label, Universal Music Group.