Beer brand Bira 91 concluded the first edition of April Fools’ fest with more than 10,000 fans over two days. The festival brought together fun, festivities and a host of immersive performing arts. Highly visual and extremely experiential, with an urban contemporary vibe, the festival celebrated the spirit of Bira 91.
Founded by Ankur Jain and propelled by investors like Snapdeal, Zomato and Sequoia Capital, Indian craft beer Bira 91 has made noticeable room to stretch in the beer world. The Rs 40 crore it raised in series A of funding is being deployed towards an aggresive marketing campaign based on innovation and engagement. The brand recently launched a live event property 'Bira 91 Live' in Delhi as an embodiment of all things musically experiential. Scroll below for excerpts from our chat with headlining act- Monica Dogra!