Latest Articles in beverage
From Tradition to Innovation: Evolving Indian Liquor Industry
Prem Dewan, Chairman and MD of DeVANS Modern Breweries, believes that experimentation and innovations are the fundamentals of the alcobev industry
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On-Ground Activations Will Remain The Core Focus Of Our Marketing Strategy: Kartik Mohindra
Our objective for the next six months, including festivities, is to do high-decibel marketing with a strong consumer acquisition strategy, shares Mohindra in this exclusive interview.
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Frooti to spend 100 Cr across multiple media including IPL and regional activations
Parle Agro, the largest Indian beverage manufacturer today announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country. The new strategy and campaign is crafted as Frooti prepares to achieve higher growth rates and capture market share this year, consolidating its position as a dominant player in the Fruit Flavoured Still Drink category.
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