Latest Articles in beer

For an independent artist it is helpful to be multidisciplinary- Monica Dogra

Founded by Ankur Jain and propelled by investors like Snapdeal, Zomato and Sequoia Capital, Indian craft beer Bira 91 has made noticeable room to stretch in the beer world. The Rs 40 crore it raised in series A of funding is being deployed towards an aggresive marketing campaign based on innovation and engagement. The brand recently launched a live event property 'Bira 91 Live' in Delhi as an embodiment of all things musically experiential. Scroll below for excerpts from our chat with headlining act- Monica Dogra!

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Craft beer Witlinger partners with The Grub Fest as official Pouring Partner

After the recent launch of its unique initiative #NowRolling, craft beer brand Witlinger takes another step forward by engaging with The Grub Fest- Delhi’s biggest food festival as official Pouring Partner.

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Craft beer has a unique style and taste, which can only be enjoyed if poured right: Anuj Kushwah, Witlinger Beer

Craft Beer Brand Witlinger has launched its ‘Now Rolling’ initiative which is the first of its kind concept in India. Driven on enhancing consumer knowledge and generating awareness on beer drinking habits to create an authentic experience of crafted beers, the campaign aims to target beer lovers with an interesting awareness drive around the craft beer experience. In an exclusive interview with EE, Anuj Kushwah talks about Witlinger’s ‘Now Rolling’ campaign, the unique ‘Wit-parties’ and the placement of the brand in the Indian market. Excerpts from his interview.

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Get ‘Tapped’ at second edition of craft beer festival at Juhu shores

A beer garden is setting up, the taps are getting ready to pour and Mumbai city is set to get “Tapped” with a spectacular view of the Arabian sea at Razzberry Rhinoceros, Juhu Hotel, on Sunday, 26 February 2017. Start your Sunday sea side with a chilled pint of beer while you listen to some great live music accompanied by a variety of indulgent food.

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Our strategy is to collaborate with like minded companies- Ishaan Puri, White Rhino Brewing Co

The founder and director of Indian craft beer White Rhino Brewing Co, Ishaan Puri, has long had a passion for brewing. After conceiving the idea for White Rhino he realised that to make great beer he needed to learn about the brewing process himself. He interacted intensively with breweries across the world before building White Rhino brewery followed by a fully equipped packaging facility. Now available across exclusive outlets in the capital, White Rhino is set to mark its footprint in Goa, Chandigarh, Mumbai, Pune and Bengaluru during the course of 2017. We chat with the young brewer to know more about his 'craft'.

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Indigo Live and Sixmad to host Beer Mile, a league for beer-drinking athletes

Indigo Live, the events faction of Indigo 91.9, in association with Sixmad, is all set to host the country's first ever edition of Beer Mile bringing together beer lovers and endorphin junkies in a national league format. The first event in the series will be fittingly organized in the beer capital of India – Bangalore on January 15th 2017 at Brigade Orchards, Devanahalli and will be part of a festival comprising of music, games, beer and food.

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