Latest Articles in automobiles

“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault

For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.

Read More

WWM organizes launch of 'Nexa journeys on AH1 Highway', event managed by AFP Ideas

Much to the delight of car fanatics and travel junkies, ‘NEXA Journeys On Asian Highway 1 Driven By S-Cross', a travel show covering the entire stretch of the Asian highway is all set to launch this month. The announcement was made by WorldWide Media at a launch event which was managed and executed by AFP Ideas and Execution. Emcee Sonam Chhabra, who has worked previously with WWM on sveral occasions, was the official host at the event.

Read More

The Statesman hosts 51st edition of India’s oldest annual vintage car rally

The 51st edition of TheStatesman Vintage & Classic Car Rally was hosted in the Capital on 26 February 2017 with a large turnout of Delhi-NCR’s antique car aficionados and curious onlookers on a bright,sunny day. The annual car rally is an initiative of The Statesman, one of India’s oldest publication houses.

Read More

9th TopGear Awards celebrates the best in automobile industry

TopGear hosted the 9th edition of its TopGear Awards at Sofitel Hotel, Mumbai. This one of a kind auto-lifestyle award celebrates innovation in the automobile industry and was a power-packed event for the speed aficionados as they saw the best of automobiles from 2016 being honored at the ceremony.

Read More

Bridgestone organizes camp at TCS campuses for tyre safety checkup


Bridgestone has launched a nation-wide ‘Tyre Safety Check-up Camp’with Tata Consultancy Services to promote safe driving. Celebrating the ‘Road Safety Week 2017’, the camp will be organized between January 17th–27th 2017 at 58 TCS facilities in 14 cities across India to educate citizens on the importance of tyre maintenance and road safety.

Read More

3-year old agency Up On The Stage to manage 12th Autocar Performance Show

In its 12th season this year the Autocar Performance Show is a show dedicated to car and bike enthusiasts in the country. Over 97,000 visitors indicates the show’s high-adrenaline appeal, which aims to repeat itself from19 to 22 January at MMRDA Grounds, Bandra-Kurla Complex, Mumbai. Originally slated for December the show had to be postponed due to sudden unavailability of grounds at BKC.

Read More

I will always prioritize experiential before television- Jerome Saigot, VP, Datsun

A relatively new kid on the block, Nissan’s Datsun is aggressively trying to spread its wings in India. Competing within the budget category is not an easy task for any new entrant in the country but Jerome Saigot, Vice President - Datsun, Nissan Motor India is optimistic that by blending affordability with good looks and a strong experiential game plan the brand is poised for success.

Read More

Maruti Suzuki 'National Autocross Championship' engages 300 auto enthusiasts

Maruti Suzuki Indian National Autocross Championship kicked off on 6 January 2017 in Gurgaon at Leisure Valley Ground, Gurgaon. The three-day motorsport event from January 6-8 witnessed an action packed experience for over 300 auto enthusiasts.

Read More

BMW Golf Cup International 2016 concludes India chapter

BMW India held the National Final of BMW Golf Cup International 2016 at the DLF Golf and Country Club in Gurgaon on 26 November 2016. Golf player Shiv Kapur felicitated the national winners for their performance on the course. The winners of the National Final will participate in the World Final of the BMW Golf Cup International which is scheduled to be held in Dubai from 5-10 March 2017.

Read More