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Latest Articles in automobile

Our marketing strategy lies in the Japanese art of Omotenashi- Akitoshi Takemura, Lexus India

A new entrant in the Indian market Lexus faces some heavy weights in the luxury automobile category but is confident that its personalized customer experiences will be a key factor in gaining market share. Akitoshi Takemura, senior vice president, Lexus India reveals how the brand’s official global tagline ‘Experience Amazing’ translates in its marketing strategy.

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Honda and Delhi Traffic Police organize 3rd Road Safety Summer Camp for kids

Honda Motorcycle & Scooter India in association with Delhi Traffic Police inaugurated the third edition of Road Safety Summer Camp 2017 in Delhi. The Summer Camp aimed at engaging and imparting intricacies of road-safety in a fun way was organized for young school children.

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Renault Lodgy Stepway conducts social experiment on Mumbai family to help them reconnect

Whether it is in urban centres or smaller towns, families today are drifting apart. Renault Lodgy Stepway highlights the communication gap within families this World Family Day

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Star Sports enters strategic partnership with McLaren-Honda for F1

Star Sports India has been unveiled as a Corporate Partner of McLaren-Honda for as part of an agreement that will include the production of exclusive viewer content and fan competitions.

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DLF partners Heritage Motoring Club of India for vintage car rally

In an enthralling experience created by DLF Golf & Country Club, DLF CyberHub & DLF Emporio, in association with the Heritage Motoring Club of India (HMCI), a convoy of 28 Vintage cars was seen cruising from Gurgaon to Delhi creating a fine display across the three destinations.

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Tata Hexa flaunts muscle by pulling a 42-ton passenger aircraft, Platinum Outdoor executes stunt

After a successful national launch of the HEXA, Platinum Outdoor and Tata Motors have taken the ‘Hexaitement’ to the next level by curating a special stunt. The Tata HEXA has successfully towed a Boeing 737-800 aircraft weighing 42-ton at the Delhi airstrip.

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Maruti Suzuki Indian National Autocross Championship gears up for finale at Buddh Circuit

Maruti Suzuki is all set to kick off the Grand Finale of the Maruti Suzuki Indian National Autocross Championship from March 3-5 at Buddh International Circuit, Greater Noida.

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Madison creates interactive display zones and life-size installations to launch Tata Hexa

Madison World’s outdoor unit, Platinum Outdoor has recently launched Tata’s new SUV Hexa. The launch campaign is planned in 2 phases spread over 22 cities.

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Percept executes "Off Road Drive Experience" for Jeep, engages over 300

Percept ICE, the special projects, events and conventions arm of Percept Limited, bagged the mandate of conceptualizing and executing a ‘Camp Jeep Off Road Drive Experience’ for the first time in India. The experience was held from 9th December to 11th December, 2016 at a private farmhouse located in the Bandhwari Village mapped around 20 kilometers from Delhi on Gurgaon-Faridabad highway. The event witnessed an attendance of 300 people over 3 days.

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BMW partners 3rd edition of contemporary art exhibition Kochi-Muziris Biennale

The BMW Group, partner of Kochi-Muziris Biennale (KMB) since its first edition in 2012, decided to extend the cooperation for further three Biennales. This year’s edition of KMB will take place from December 12, 2016, to March 29, 2017, in 9 venues spread across Fort Kochi.

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