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Latest Articles in augmented reality

Experiential firm Blackworld Communications Studio launches tech arm Voxxeltek to provide AR & VR services

Blackworld Communications Studio, an events & experiential firm has set up Voxxeltek, a company with insights into cutting-edge, current and future tech.

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California based Float Hybrid creates interactive experience for LA Clippers fans

Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, created in partnership between the Clippers and Float Hybrid, uses skeletal tracking to allow fans to become the runner in a first-person game experience.

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Innovation: The fulcrum in every brand activation

A brand is no longer what the marketer introduces to the people, but what the customers tell each other. Therefore, the primary aim of the brand today is to engage its consumers in as many ways as possible. While print media may fleetingly interest the eyes, and audio-visual media may appeal to the ears, experiences work directly on the five senses and the secret ingredient behind every winning strategy is 'innovation'.

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