Latest Articles in anil singh
From Matches To Experiences: Brand Strategies At Sports Events
Everything Experiential speaks to industry leaders who highlight how these events serve as dynamic platforms for experiential marketing, allowing brands to connect deeply with consumers through their passions
Read More
Airtel Delhi Half Marathon adorns a new identity
The Runner takes centre-stage; embracing the spirit of the city and the event
Read More
“Act as if what you do makes a difference. It does”
It’s time for every Indian and every Indophile globally, to rise and empathetically answer the clarion call of those severely impacted, writes Anil SIngh in his latest column.
Read More
Successful partnerships are driven by a sense of ownership, trust and intent, not by clauses in a contract
To understand the art of building Sport IPs and making them successful year after year, Anil Singh, MD, Procam International shares some unmissable insights.
Read More
Sporting David vs Covid Goliath
In order to understand the impact of Covid-19 on Live Sporting events and how the road to recovery may look like, Anil Singh, MD of Procam International shares his thoughts with us.
Read More
Courage in Imperfect Times
While the world is beset with an unprecedented situation, it will never have the power to dampen the human spirit writes Anil Singh of Procam International.
Read More
The World of Sport is facing its biggest crisis since the Second World War
My aim is to ensure that my every column has a positive bent, and serves the purpose of celebrating SPORT with integrity writes Singh.
Read More