Advertisement

Latest Articles in alcohol

After Bud Halloween and Budx, Budweiser Experiences launches first TVC

Budweiser Experiences has announced the launch of their first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.

Read More

We strive for well-thought and delivered ideas: Anuj Kushwah, MD, Witlinger

Having recently collaborated with pet festival PetFed to launch its brand new identity, Anuj Kushwah, Co-founder and Managing Director of Witlinger beer, talks about his past alliances with events, marketing budget in 2018, challenges as a craft beer and more. Excerpts:

Read More

Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

Read More

Johnnie Walker to create intimate fan-experience with Mika Häkkinen to discourage drunk driving

Johnnie Walker is encouraging people in India to #JOINTHEPACT with Mika Häkkinen, the global responsible drinking ambassador and two-time Formula One World Drivers’ Champion. Mika Häkkinen will drive with contest winners in Mumbai and drive around selected guests in Gurugram in the Caparo T1 supercar while educating them to #JOINTHEPACT and never drink and drive.

Read More

Glenfiddich launches 2nd season of World’s Most Experimental Bartender Competition

Single malt Scotch whisky, Glenfiddich, announced the launch of the second season of the World’s Most Experimental Bartender in India. Bartenders across India have a unique opportunity to participate in the competition to take a shot at becoming the world’s most experimental bartender.

Read More

Liquor ban on highways: A boon or bane?

While seemingly a step in the right direction, the 15th December judgement has definitely had a negative effect on many industries, including the travel industry. Though meant to be a step directed at curbing the menace of drunk driving on the highways, in many cases the negatives are seemingly outweighing the positives, especially for the travel sector.

Read More

Floral boutique agency Libellule creates launch of Chandon Délice with 7 inspiring chefs

Chandon India launched Délice – a new sparkling wine variant crafted at the brand’s state-of-the-art winery in Dindori, Nashik over a fun soirée. Hosted at Tote on the Turf, the launch brought together 7 of Mumbai’s coolest Chefs for a representation of Chandon ​​Délice’s vibrant flavours amidst a beautiful setting created by floral boutique agency Libellule.

Read More

Bira 91 to sponsor Hackathon in NYC, will exhibit cloud-connected kegs

Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.

Read More

Heineken brings UEFA Champions League trophy tour to India

Football fans in Mumbai rejoiced as they won the honour of hosting the UEFA Champions League Trophy Tour presented by Heineken in India. Heineken continued its 'Champion the Trophy' campaign in India by giving local football fans a chance of a lifetime to host and unveil European club football competition’s most coveted prize - the UEFA Champions League Trophy in their city for the first time in the program’s eleven year history.

Read More

Glenfiddich Artists in Residence programme picks India's installation artist Sitaram Swain

Every year since 2002, some of the world’s most creative minds from around the world have been invited to live and work for a period of three months on site at the Glenfiddich Distillery. The artists have complete freedom to develop projects that are inspired by their surroundings and whisky making crafts. From among 810 participants from across India, Sitaram Swain was awarded the sixth recipient of Glenfiddich’s Emerging Artist of the Year 2017. The announcement was made on March 25th at the Bestcollegeart.com Gallery in Lado Sarai over a showcase of the top five finalists works.

Read More