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Latest Articles in alcohol

Monkey Shoulder appoints Pankaj Balachandran as India Brand Ambassador

William Grant & Sons India has appointed Pankaj Balachandran as the India Brand Ambassador for scotch brand Monkey Shoulder. The independent family distiller has taken this step as part of its growth strategy for India. This announcement is in line with the forward-looking roadmap to foster connects with the progressive Indian consumer. The brand has been at the helm of the cocktail revolution being witnessed in the country.

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Brookside by Hershey’s, Tinder, Jal and Panzani partner with Sulafest 2018

Sulafest 2018 is all set to send its fest-goers on an adventure-coaster with a two-day bonanza of world music, gourmet food, and wine and spirits from across the globe.

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After Bud Halloween and Budx, Budweiser Experiences launches first TVC

Budweiser Experiences has announced the launch of their first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.

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We strive for well-thought and delivered ideas: Anuj Kushwah, MD, Witlinger

Having recently collaborated with pet festival PetFed to launch its brand new identity, Anuj Kushwah, Co-founder and Managing Director of Witlinger beer, talks about his past alliances with events, marketing budget in 2018, challenges as a craft beer and more. Excerpts:

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Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

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Johnnie Walker to create intimate fan-experience with Mika Häkkinen to discourage drunk driving

Johnnie Walker is encouraging people in India to #JOINTHEPACT with Mika Häkkinen, the global responsible drinking ambassador and two-time Formula One World Drivers’ Champion. Mika Häkkinen will drive with contest winners in Mumbai and drive around selected guests in Gurugram in the Caparo T1 supercar while educating them to #JOINTHEPACT and never drink and drive.

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Glenfiddich launches 2nd season of World’s Most Experimental Bartender Competition

Single malt Scotch whisky, Glenfiddich, announced the launch of the second season of the World’s Most Experimental Bartender in India. Bartenders across India have a unique opportunity to participate in the competition to take a shot at becoming the world’s most experimental bartender.

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Liquor ban on highways: A boon or bane?

While seemingly a step in the right direction, the 15th December judgement has definitely had a negative effect on many industries, including the travel industry. Though meant to be a step directed at curbing the menace of drunk driving on the highways, in many cases the negatives are seemingly outweighing the positives, especially for the travel sector.

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Floral boutique agency Libellule creates launch of Chandon Délice with 7 inspiring chefs

Chandon India launched Délice – a new sparkling wine variant crafted at the brand’s state-of-the-art winery in Dindori, Nashik over a fun soirée. Hosted at Tote on the Turf, the launch brought together 7 of Mumbai’s coolest Chefs for a representation of Chandon ​​Délice’s vibrant flavours amidst a beautiful setting created by floral boutique agency Libellule.

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Bira 91 to sponsor Hackathon in NYC, will exhibit cloud-connected kegs

Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.

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