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Latest Articles in alchemist

Alchemist launches Alchemist LIVE for curating event IPs, appoints Prabhu Tony as COO

Manish Porwal led Alchemist group today announced the launch of Alchemist LIVE, which will focus on creating IPs and live content in the space of entertainment. Alchemist further announced the appointment of Prabhu Tony to lead the new vertical, a dual responsibility along with continuing to be the Head of Alchemist Delhi.

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Alchemist concludes 2nd edition of Delhi Theatre Festival, presented by American Express

Launched in April 2017, a brainchild of Alchemist Live, American Express Presents Delhi Theatre Festival which started off as a passion project has exponentially grown in magnitude and scale in a span of just one year, setting new industry benchmarks.

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Alchemist to bring year long theatre to Delhi with 'Spotlight'

The 2-day Delhi Theatre Festival which premiered last year in New Delhi now has an extension. “Spotlight” would be an year long season of theatre in NCR. Last year, DTF featured some of the biggest names from theatre such as Naseeruddin Shah, Rajit Kapur, Deepti Naval, Shekhar Suman, Saurabh Shukla etc. Many of the theatre stalwarts will now be seen in its subsidiary brand, Spotlight, this month.

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M3M appoints Alchemist to handle 360 degree marketing duties

Gurugram based real estate gaint, M3M, hires Alchemist Marketing Solutions as its overall marketing and communications Agency on Record. M3M stands at the threshold of bringing in more landmark, innovative concepts to real estate and Alchemist will focus on providing the marketing support to achieve this agenda.

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Alchemist to take 2nd edition of Delhi Theatre Festival to 3 cities

In April this year, a unique two day festival, Delhi Theatre Festival showcased its debut edition at Siri Fort Auditorium with full houses. The festival organized by Alchemist Marketing featured Naseeruddin Shah and Rajit Kapur’s "A Walk in the Woods", Ek Mulaqaat featuring Shekhar Suman and Deepti Naval, and Barff with Saurabh Shukla .

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Producers of Anoushka Shankar’s concerts, Alchemist, launches Delhi Theatre Festival

Coming to the city at the end of April is Delhi Theatre Festival, a unique 2-day event with back-to-back plays from the best in the country, at the prestigious SiriFort Auditorium. This April 29-30 (Sat-Sun), Delhi will play host to some of the best plays India has seen in recent times.

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Alchemist wins mandate for Au Housing Finance’s branding and strategy

Rajasthan headquartered Au Housing Finance has appointed Alchemist Marketing Solutions to lead its branding process following a multi-agency pitch that lasted 3 months. The organization has recently demerged from its parent company- Au Financiers, and is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication.

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4th Seychelles India Day executed by Alchemist, featured Shibani Dandekar, Sunidhi Chauhan, Udit Narayan

After having incubated Seychelles India Day in 2013, Alchemist successfully executed the 4th annual event of the country during 14th-16th October, 2016. Seychelles India Day Committee, a collaboration of the Seychelles government and the Seychelles Tourism Board, engaged Alchemist as a strategist agency to design and execute the 2-day celebrations.

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Alchemist appoints Prabhu Tony as head of NCR division

Marketing solutions company, Alchemist Marketing Talent Solutions, has announced the elevation of Prabhu Tony as the Business Head of the NCR office with immediate effect. He will now oversee the agency's Gurgaon office, as well as the expansion of business in few other cities close to the capital. Prabhu earlier led the revenue function at Alchemist in his role of CRO.

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