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Latest Articles in advertising

AdEx collapsed by 65% in Q2, finds Pitch Madison Advertising Report H1

According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1.

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You turn businesses into brands with smaller intangible actions: Madhavan Sankara, Founder & CEO, Madarth

Brands have to understand the new battleground where the societal psyche is changing fast writes Madhavan Sankara.

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Make your brand “A King” in an Economic Slowdown: Saurabh Sharma

While pulling back on advertising produces a short-term gain for cash flow, it can easily create a long-term problem for your brand writes Saurabh Sharma, President Goldmine Advertising Ltd & Founder OnPoint Management Consulting.

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US Advertising ropes in Bharat Rajamani as CEO

Bharat Rajamani & Amit Kapoor, are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions.

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Dr Annurag Batra to speak at ‘NavaBharat Lockdown Vibes Virtual Series’ today at 5 PM

This virtual series brings together thought leaders from different domains who share their expert opinions about the impact of the lockdown.

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Advertising Agencies Association of India reaches out to Government for Business Continuity

AAAI hopes that the Government looks at the requests made with full earnest and urgency.

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Cannes Lions Festival 2020 postponed until October due to coronavirus

The postponement comes as governments and companies take increasingly strict steps to curb spread of COVID-19.

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PUMA signs Bollywood Icon Kareena Kapoor Khan as the new Brand Ambassador

Kareena is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats.

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7th edition of The Edutainment Show ends on a high note with more than 7000 students attending the two day conclave

"The Edutainment Show" offered students exciting career opportunities in alternative fields such as journalism, PR, advertising, event management, fashion, designing, etc.

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A simple checklist to kickoff your events business to a running start

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business:

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