Latest Articles in adidas
70 EMG managed ‘Run for the Oceans’ campaign touches a new high
70 EMG designed, produced and managed the event for Adidas India. No Plastic or Vinyl was used in the production of this event.
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Adidas and Posterscope join hands to celebrate FIFA fever
The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket.
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Vibgyor curates pre-hype activation for Adidas
Vibgyor curated an eight -week long activation that involved celebrities and influencers from Adidas Runners Community .
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Vibgyor awarded for its unique activations for Adidas and Faber Castell
It rained Gold for Vibgyor Brand Services at EEMAX Global 2018, as it won Gold for two popular categories- Best Product Launch Activation and Best Mall or in-store Activation at the EEMAX Global Awards 2018, held in Jaipur this year, to recognize excellence in the event and experiential marketing space.
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Adidas partners Vibgyor to promote Ultra Boost X with unique influencer engagement event
Adidas recently launched Ultra Boost X shoes specially designed for women. Adidas connected with Vibgyor to curate an unconventional, sporty star-studded event for the launch. Team Vibgyor chose the breathtaking lush green hills of Lavasa as the location for the event where more than 50 popular personalities including TV stars, national athletes and bloggers were invited.
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3 brands that engaged their li’l Consumers at Kidzania on Children’s Day
Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.
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3rd edition of Adidas #100DaysOfRunning registers 12,000 people
100 Days of Running is a fitness movement which started in 2015 to encourage people to make running a part of their lives and a way towards better fitness. In its 3rd edition of #100DaysOfRunning, 12,000 fitness enthusiasts have registered for 100 days of running. adidas Runners in Delhi, Bangalore and Mumbai has partnered with the event.
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Adidas organizes city wide treasure hunt to mark latest product launch
Adidas took over the Capital city in an exciting treasure hunt on November 6, 2016 for the launch of the new AlphaBounce with actor & TV presenter Karan Wahi, leading one of the teams.
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Adidas partners with 2nd IDBI Federal Life Insurance New Delhi Marathon
The ‘IDBI Federal Life Insurance New Delhi Marathon’ will take place on February 26, 2017. The second edition of the IDBI Federal Life Insurance New Delhi Marathon will be a part of the National Marathon Circuit 2016-2017. Runners who complete the full marathons or half marathons organized by the team in Bangalore, Goa, Kolkata and Delhi will be awarded a unique medal for their achievement.
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Adidas 'uprising' at a mall near you
Adidas has always been a very active brand in terms of experientially connecting with its consumers. Be it mall activations to partnership with sporting leagues, organizing marathons from time to time to promoting district and mid level sports tournaments, the brand is always on the go and has something to offer to everybody.
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