Study pegs experiential spend in India at INR 7281 cr, 13% of total adex

A study conducted by Everything Experiential to assess the size of experiential marketing in India was unveiled on 19 October 2016 at the EEMAX Global Conclave and Awards held at Hotel Sahara Star in Mumbai. The report titled “India Experiential Marketing Spends 2016” is part of an extended study that challenges the mammoth task of understanding the disorganized industry of events and experiential marketing. The study was done in partnership with EEMA (Event and Entertainment Management Association), India’s apex body of the events industry, and Traverse Strategy Consultants.