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Latest Articles in Vivo

Star Sports launches new anthem for Vivo Pro Kabaddi Season 5

Star Sports, a sports broadcaster, launched Doompak doompak, a new anthem as Vivo Pro Kabaddi Season 5 inches closer to the playoffs and the final match. The anthem, released along with a music video features leading kabaddi stars.

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Wizcraft's 'Nexa IIFA Awards powered by Vivo' to air live from New York on Colors

The IIFA management revealed that Saif Ali Khan and Karan Johar would host the upcoming NEXA IIFA Awards Powered By Vivo at the iconic MetLife Stadium in New York. Bollywood's Youth Icon, Varun Dhawan is all set to make a debut at IIFA Awards with a performance and will be also be seen co- hosting a segment of the star-studded awards night. The 18th Edition of IIFA awards will air exclusively Live on Colors from New York at 9 AM and repeat at 6 PM on 16th July 2017, Sunday.

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Vivo Pro Kabaddi becomes India's biggest league by adding 4 new teams

Vivo Pro Kabaddi has become India’s biggest sports league with the inclusion of four new teams that will participate in the league from Season 5 onwards due to be played in July – October this year. The announcement of the four new team owners was made by Mashal Sports, organizer and administrator of the league and its parent organization STAR India.

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We measure all experiential activities on recall, value and sales: Vivek Zhang, CMO, Vivo India

Smartphone brand, Vivo, entered India in late 2014. After grabbing the title sponsorship of IPL in 2016 for two consecutive years it has now partnered with various youth oriented TV shows across channels. “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India", said Vivek Zhang, CMO, Vivo India, sharing his views on the brand's approach. In an exclusive conversation we explore his views on experiential marketing.

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