Want to view the world from a different lens? Why experience things as a casual viewer when you can be an engaged participant in the experience? Interactive machinery, play of light, 3D illusions and visual effects can change your perception of ‘perspective’ through the precision of technology. If that is what you’re looking for then Splat Studios is where you want to head. Having worked with the likes of P&G, Volvo, Pepsi and Samsung, Hitesh Kumar, Managing Director, Splat Studio explains how he harnesses the power of imagination.