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Latest Articles in Smaaash

Sachin Tendulkar unveils new brand identity for Smaaash

Brand Ambassador Sachin Tendulkar launched SMAAASH- the urban sports park at the Ambience Malls in VasantKunj and Gurugram. After the recent acquisition, SMAAASH has transformed the earlier bluOs into the multi-sensorial experience of SMAAASH. There were double celebrations at the event, as the master blaster also unveiled the new brand logo of Smaaash and the brand ethos of “Can’t Stop Playing.”

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PVR sells bluO to Smaaash for 86 Cr

PVR Ltd, India’s largest multiplex company today announced that it has entered into definitive agreements with Smaaash Entertainment Private Limited to sell its stake in bluO entertainment, a premium bowling and entertainment format operated by the Company. As part of its national expansion plans, Smaaash Entertainment, a gaming and entertainment company, has acquired 100% stake in bluO entertainment (a bowling company), through a cash acquisition deal of 86 Crore.

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Tushar Dhingra joins SMAAASH as new CEO

SMAAASH gaming and entertainment center has announced the appointment of Tushar Dhingra as its new Chief Executive Officer with immediate effect. SMAAASH is known to offer an immersive, evolved, interactive and innovative social experience that marries sports, virtual reality, music and dining in India and the US.

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