Latest Articles in Prema Sagar

Cover Story: The new wave of cause-driven experiential marketing


Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

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Events like Kasauli Rhythm and Blues Festival have helped us save 1300+ critically ill children- Prema Sagar

In a market saturated with EDM festivals, Delhiites rejoice as Kasauli Rhythm and Blues Festival prepares to cast anchor in the city. The Popular destination festival organized by Genesis Foundation annually to raise funds for critically ill children is in its 7th edition and the hundreds of people who flock the quaint little town of Kasauli every year are testament to the loyal following the festival enjoys. And now the experience comes to beautiful Zorba for the first edition of Rhythm and Blues Festival in Delhi on 4- 5 November 2017 featuring artists like Shillong Chamber Choir, Swarathma, Sami Sisters feat. Usha Uthup and more. Ahead we speak with the brain behind this ‘festival with a difference’ Prema Sagar, principal and founder of Genesis Burson-Marsteller and Genesis Foundation.

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