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Latest Articles in Post covid

Digital strategy in a post-covid world: Shruti Kaushik

Companies will have to evolve out of their business portfolios in order to survive in the most historic economic downturns that ever existed writes Shruti Kaushik, LinkedIn Branding Expert.

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How the event industry foresees its future: Aniket Sharma

Agencies have very quickly upgraded themselves with virtual technologies in bringing the brand experiences alive writes Aniket Sharma, Co-founder and Head- Strategic Planning, 121XP.

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How are Malls and Retailers prepping for the Post-lockdown World: Manoj K. Agarwal

To ensure social distancing, the management has even made new rules for visitors and will see to it that they are strictly followed writes Manoj K. Agarwal, CEO, Viviana Mall.

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Connecting with consumers in a contactless world: Vikram Raman, Ariston Thermo India

Engagement with consumers and getting to know them and their views are going to help significantly for brands to succeed writes Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India.

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PVR Pictures leads the way, ready to release 9 titles - in theatres only

PVR Pictures will be the first major distributor to release films – in theatres only - this late summer, as theatres in the country begin to safely reopen, after getting all requisite permissions from relevant authorities.

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Madhya Pradesh re-opens its tourist destinations

Cultural events like Khajuraho Dance Festival, Mandu Festival, Orchha Cultural Festival, Tansen Festival are some of the annual tourism promotional festivals to attract tourists to the state.

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Adapting to the New Normal: Bhavnesh Sawhney, Co-founder, FB Celebrations Pvt. Ltd

When we reimagine life through a new lens, a smorgasbord of renewed concepts will start to unfold writes Bhavnesh Sawhney.

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Move over, Marketing 5.0! It’s time for 6.0 to take over: Chetan Mahajan, Founder & CEO, The Mavericks

Brand’s commitment to sustainability will move beyond vanity and its investment in aligning its deeds with its promise will help in building trust and reputation writes Chetan Mahajan.

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Macroeconomic situation before and after COVID-19: Basant Potnuru

There is no doubt on the capacity of the Indian economy with its strength on consumption and public investment to be back on track after the pandemic is over, writes Basant Potnuru, FORE School of Management.

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