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Latest Articles in Percept

Percept manages reopening of the iconic Metro INOX in Mumbai

Percept ICE recently conceptualised and managed the inauguration of the iconic Metro INOX at the Marine Lines, Mumbai on 29th November, 2017. A beloved Mumbai icon since the 1930's, Metro has played a vital part in India's glorious cinematic history. Built and originally run by Metro-Goldwyn-Mayer (MGM), the cinema became the Indian film industry's most famous red-carpet theatre in the 1970's, after being taken over by the Gupta family.

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Percept manages inaugural ceremony of 'Sculpture Park' in Nahargarh Fort, Jaipur

Percept came aboard as Patron for ‘The Sculpture Park’ at the Madhavendra Palace in Nahargarh Fort, Jaipur which was launched on 10 December, 2017. Percept ICE, the events and special projects arm of Percept Limited, handled the mandate of conceptualizing, producing and executing the high profile Inauguration Ceremony of The Sculpture Park initiative as partner patrons. The event witnessed a large turnout of high profile celebrities, luminaries from diverse fields and art aficionados from all over the world.

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Martin Garrix and Afrojack ring in 2018 at Sunburn's 350x100 feet stage

Pune brought in the New Year on a high note as the celebrations continued into the wee hours of the morning of January 1st 2018, as the 11the edition of the festival came to a conclusion. Music lovers were spellbound, as Martin Garrix took reins and the fans not only grooving to his beats but bringing back a sense of nostalgia with such tracks as Animals and All for love.

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Percept organises Forbes India Leadership Awards 2017 at Trident Hotel Mumbai

Percept Limited bagged the mandate of conceptualizing and executing the Forbes India Leadership Awards 2017 on 14th December 2017 at the Trident Hotel, Nariman Point, Mumbai.

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India’s first contemporary Sculpture Park now open to the public in Jaipur, event partner Percept

The Sculpture Park at Madhavendra Palace, Nahargarh Fort, Jaipur was formally launched by the Hon’ble Chief Minister of Rajasthan, Vasundhara Raje on Sunday 10 December 2017. Through a unique collaboration between the Government of Rajasthan, Saat Saath Arts and a number of corporate sponsors, Madhavendra Palace has transformed into India's first contemporary Sculpture Park, exhibiting a range of top Indian and international contemporary artists.

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Hire a luxury yacht to boost your party experience by several nautical miles

Venues have always played a prominent role for event planners, be it a beach, lawn, or a plain jane banquet hall. But there is something about a celebration on a yacht that says "Tonight's gonna be a good night". Afterall, we bet that you have never seen a sad face on a yacht, have you? While speaking to Everything Experiential, party organizers Percept ICE, Wedniksha, and White Salt Entertainments shared their views on key things to keep in mind while creating an 'immersive' yacht party experience.

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GuestList4Good concert will "bring the love back"- Shailendra Singh

Promoted as the world’s largest guest list event, GuestList4Good has already educated 28,200 children through their past editions in collaboration with Magic Bus, one of India’s largest poverty alleviation programmes. The first edition featured Hardwell where over 5,00,000 fans registered to get on Hardwell’s guest list while 1,00,000 fans attended the show for free. Through this event, 18,200 children were benefitted on the10 year Magic Bus programme. The second edition featuring Martin Garrix saw an attendance of close to 50,000 fans. Through this event, 10,000 more children were enrolled on the Magic Bus programme. As the 3rd edition headlined by Hardwell kicks off tomorrow at DY Patil Stadium in Mumbai, promoter Shailendra Singh shares his vision behind the mission.

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Percept executes dramatic audio launch of 2.0, India's most expensive film yet

Percept Activ bagged the mandate of conceptualizing and executing the audio launch of the movie ‘2.0’ featuring the legendary superstar Rajnikanth and Bollywood action star Akshay Kumar. The Audio launch of 2.0 was held on 27th October 2017 at the Burj Park, Dubai and witnessed a crowd of over 12,000 people attending the show.

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Ola drives Sunburn season 11 as Presenting Partner

Dance music festival Sunburn has roped in Ola, the mobile app for transportation, as the presenting partner for the 11th Season of Sunburn. While Ola has been associated with Sunburn in previous seasons, this will be the first year as presenting partners.

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Percept collaborates with Rashi Entertainment to co-promote Sunburn Events in Delhi

Entertainment, media and communications company Percept Live has recently announced a collaboration with Delhi based event and promotions company Rashi entertainment to co-promote all Sunburn events in Delhi-NCR. Sunburn has just kicked off its 11th season.

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