AdEx collapsed by 65% in Q2, finds Pitch Madison Advertising Report H1

According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1.

Tata Salt and Madison Turnt harness sun's energy for unique activation at Chhath Puja

Madison Turnt, the experiential marketing specialist unit of Madison World, has just completed ‘Har Pal Ujjawal’ campaign in Deo, Bihar, to celebrate Chhath Puja with the devotees, for its client Tata Salt.

Tata Hexa flaunts muscle by pulling a 42-ton passenger aircraft, Platinum Outdoor executes stunt

After a successful national launch of the HEXA, Platinum Outdoor and Tata Motors have taken the ‘Hexaitement’ to the next level by curating a special stunt. The Tata HEXA has successfully towed a Boeing 737-800 aircraft weighing 42-ton at the Delhi airstrip.

Madison OOH creates innovative campaign for ITC’s Engage Deo in Mumbai

Saumen Roy of Madison IES shares the key to nailing experiential

Madison MOMS turns Kolkata blue for launch of Bandhan Bank