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Latest Articles in Integrated Marketing Communication

Important for brands to be consistent across platforms to present a distinct experience: Swati Bhattacharya, CK Birla Group

In today’s world where a number of brands are vying for the attention of the same saturated groups of audiences, they need a competitive advantage says Swati Bhattacharya, Chief Marketing and Communication Officer & Chief Diversity Officer at The CK Birla Group.

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